tag:blogger.com,1999:blog-3726181255700208832024-03-19T03:10:31.141-07:00The Sales and Marketing SolutionsAnonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.comBlogger34125tag:blogger.com,1999:blog-372618125570020883.post-48695792885104048942015-02-10T23:29:00.000-08:002015-02-10T23:29:40.840-08:00B2B Marketing Priorities Checklist: Setting the Right Goals<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-Z_giXe_Cl5w/VNrrnK4qHyI/AAAAAAAAA7g/zxdUNAGtr7c/s1600/B2B%2BMarketing%2BPriorities%2BChecklist-%2BSetting%2Bthe%2BRight%2BGoals.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-Z_giXe_Cl5w/VNrrnK4qHyI/AAAAAAAAA7g/zxdUNAGtr7c/s1600/B2B%2BMarketing%2BPriorities%2BChecklist-%2BSetting%2Bthe%2BRight%2BGoals.jpg" /></a></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When it comes to drafting plans, B2B marketers must know the right objectives to settle. Identifying specific goals is perhaps the right way towards an effective lead generation and appointment setting campaign. Besides, you can’t escape a tunnel without a light guiding each step. Without goals, there can never be any certainty that you will be able to compete against more experienced companies in your industry.</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Survival is essential and, to quote from the famous and often neglected GI Joe series, knowing is half of it. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b><i>Hence, here are a few things you should know and put in your checklist of priorities towards an effective B2B lead generation experience.</i></b></span><br />
<span style="font-family: Arial; font-size: 15px; font-weight: bold; line-height: 1.38; white-space: pre-wrap;"><br /></span>
<span style="font-family: Arial; font-weight: bold; line-height: 1.38; white-space: pre-wrap;"><span style="color: #274e13; font-size: large;">Brand awareness</span></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The way you are perceived by your target market defines your brand’s popularity. If you have a highly popular brand, you are more likely to attract the right kind of people to engage. Hence, it would seem to be more important to focus on developing your brand’s image. This might involve <a href="http://www.callboxinc.com/lead-generation/how-to-conquer-complex-content-distribution-for-lead-generation/" target="_blank"><b>enhancing your content campaign</b></a> as well as tap various communication channels to spread your brand’s reach. There are many strategies to consider, however, but it all depends on your preferences regarding the platforms you will be using for your demand generation.</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: #274e13; font-family: Arial; font-size: large; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Conversions</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Conversions entail the end of a B2B prospect’s journey through the sales pipeline. To use another definition, they also mean “sales” or “purchases.” However you define it, focusing on this specific metric can lead the way towards <b><a href="http://www.callboxinc.com/b2b-marketing/creating-a-b2b-multi-channel-marketing-strategy-that-surely-delivers/" target="_blank">effective revenue-generating strategies</a>.</b></span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: #274e13; font-family: Arial; font-size: large; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Quality CRM</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">While generating B2B leads, it is equally important to pursue existing clientele, for the fact that they might want to engage you again for another purchase. In such a case, using effective lead nurturing software might just provide you with the ease and convenience needed to maintain quality customer relationships and revisit business opportunities. Thankfully, there are marketing automation software solutions out there that happen to have the right CRM features. With numerous software companies offering marketing and sales solutions, finding the appropriate software shouldn’t take much of your time and resources.</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: #274e13; font-family: Arial; font-size: large; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Influential reach</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In most cases, marketers prioritize influence. They want their businesses to be in the forefront of thought leadership. Reputation is after all imperative, since B2B buyers are more responsive towards solutions providers that have far reaching industry knowledge.</span></div>
<span id="docs-internal-guid-c7cdec47-7728-368a-8df5-e43eb12db1a4"></span><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What about you? Are you also focusing on these priorities? If not, then allow a competent multi-channel B2B marketing company to put your plans into action.</span></div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-42749688508626779212014-01-01T19:56:00.000-08:002014-01-01T19:58:03.381-08:005 B2B Lead Generation Tactics You Probably Aren’t Thinking of Doing<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-0SDLS1NAk7k/UsTTq0onqII/AAAAAAAAAd0/PlrsUNFYbFE/s1600/5+B2B+Lead+Generation+Tactics+You+Probably+Aren%E2%80%99t+Thinking+of+Doing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-0SDLS1NAk7k/UsTTq0onqII/AAAAAAAAAd0/PlrsUNFYbFE/s1600/5+B2B+Lead+Generation+Tactics+You+Probably+Aren%E2%80%99t+Thinking+of+Doing.jpg" /></a></div>
<div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-indent: 0mm;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;"><br /></span></span></div>
<div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-indent: 0mm;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">The ability to capture, respond to, and <i>manage incoming leads is the heart and soul of B2B lead generation.</i> Marketers spend a huge amount of resources and money on carrying out the perfect campaign, so it’s only right to make sure they have the best practices in place to manage their leads during the sales lifecycle. </span></span></div>
<div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-indent: 0mm;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">However, a lot of them focus on generation and tend to forget the importance of lead management.</span></span></div>
<div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-indent: 0mm;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;"><i><a href="http://www.callboxinc.com/external/casestudies/CS_SW_Callbox-Providing-Sales-Support-to-One-of-the-Largest-Business-Software-Companies.pdf">Properly managing leads develops more educated prospects and helps you better recognize their needs</a>, which in the end means more business. Here’s how you do it:</i></span></span></div>
<ol style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; list-style-position: outside; margin: 0mm 0px 0mm 2em; padding: 0px;">
<li style="border: 0px; color: #010101; font-family: Calibri; font-size: 11pt; line-height: 1.428571em; margin: 0px 0pt 0px 5pt; padding: 0px 0px 0px 0pt;"><div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; margin: 0pt 0px 10pt; padding: 0px;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; font-weight: bold; line-height: 1.428571em;">Make your sales department your best friend</span></span></div>
</li>
</ol>
<div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm 13mm; padding: 0px; text-indent: 0mm;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">To set a working set of criteria in determining whether or not a lead is sales-ready, coordinate with your sales team. Let them lay down all the details in qualifying so you could decrease the chances of rejected leads. Once you’ve determined what kind of leads your sales department wants, it would be easier to pre-qualify them before passing them on.</span></span></div>
<ol start="2" style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; list-style-position: outside; margin: 0mm 0px 0mm 2em; padding: 0px;">
<li style="border: 0px; color: #010101; font-family: Calibri; font-size: 11pt; font-weight: bold; line-height: 1.428571em; margin: 0px 0pt 0px 5pt; padding: 0px 0px 0px 0pt;"><div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; margin: 0pt 0px 10pt; padding: 0px;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">Reduce, reuse, recycle</span></span></div>
</li>
</ol>
<div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm 13mm; padding: 0px; text-indent: 0mm;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">One man’s trash is another man’s treasure, so they say. A prospect may not meet your criteria for now, but that doesn’t mean you can dump it into a black hole. If you implement a lead recycling system, such as profiling leads to determine its potential for recycling, you can make sure that opportunities are not wasted entirely.</span></span></div>
<ol start="3" style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; list-style-position: outside; margin: 0mm 0px 0mm 2em; padding: 0px;">
<li style="border: 0px; color: #010101; font-family: Calibri; font-size: 11pt; font-weight: bold; line-height: 1.428571em; margin: 0px 0pt 0px 5pt; padding: 0px 0px 0px 0pt;"><div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; margin: 0pt 0px 10pt; padding: 0px;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">Score leads using implicit behavioral data</span></span></div>
</li>
</ol>
<div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm 13mm; padding: 0px; text-indent: 0mm;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">Lead scoring determines where your prospect is in your sales funnel. The prospect’s interest level based on their actions should be the main consideration. To do this, you can track email clicks, free downloads, web page visits etc. With these data, you can score your leads and base your actions according to their interest.</span></span></div>
<ol start="4" style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; list-style-position: outside; margin: 0mm 0px 0mm 2em; padding: 0px;">
<li style="border: 0px; color: #010101; font-family: Calibri; font-size: 11pt; font-weight: bold; line-height: 1.428571em; margin: 0px 0pt 0px 5pt; padding: 0px 0px 0px 0pt;"><div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; margin: 0pt 0px 10pt; padding: 0px;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">Monitor anonymous visitors and study their data</span></span></div>
</li>
</ol>
<div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm 13mm; padding: 0px; text-indent: 0mm;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">One important information is to know <i><a href="http://www.slideshare.net/belindasummers/why-telemarketing">how new prospects are able to reach your point of contact</a></i>, whether it’s a blog, a landing page, a social media account or your official business website. To do this, you can integrate a simple code to determine previous website visits of anonymous visitors and monitor other pertinent behavior.</span></span></div>
<ol start="5" style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; list-style-position: outside; margin: 0mm 0px 0mm 2em; padding: 0px;">
<li style="border: 0px; color: #010101; font-family: Calibri; font-size: 11pt; font-weight: bold; line-height: 1.428571em; margin: 0px 0pt 0px 5pt; padding: 0px 0px 0px 0pt;"><div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; margin: 0pt 0px 10pt; padding: 0px;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">Consistently strive to understand your prospect’s needs</span></span></div>
</li>
</ol>
<div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm 13mm; padding: 0px; text-indent: 0mm;">
<span style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">Don’t ask your prospects regarding things you probably already know. Instead, use progressive profiling and <i><a href="http://www.callboxinc.com/services/telemarketing/appointment-setting-lead-generation/">use the opportunity to find out something new, something that could help you position yourself better in terms of sales pitches</a></i> and brand awareness strategies.</span></span></div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-35857331887085642752013-12-25T18:38:00.000-08:002013-12-25T18:38:00.744-08:00Why Does Networking Not Work With Lead Generation?<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-XHiYXRiaRyY/UrfmllpK9qI/AAAAAAAAAdg/CgjhawLZuoM/s1600/Why+Does+Networking+Not+Work+With+Lead+Generation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-XHiYXRiaRyY/UrfmllpK9qI/AAAAAAAAAdg/CgjhawLZuoM/s1600/Why+Does+Networking+Not+Work+With+Lead+Generation.jpg" /></a></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">All right, when it
comes to</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">lead generation</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">, part of the things that you have to do deals
with creating business networks. The logic here is that, since you have
connected with them, you can then go ahead and turn them into viable</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">B2B leads</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">.
Unfortunately, that is not the way things usually go. In cases like these, it
seems easy for you to look for ways to make it work. But really, while you may
like to consider which of the myriad of networking solutions that are being
offered, it is those that little problems in networking that you better know
about. Avoid them, or address them, and you will be able to get better business
results.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>These is not about the
calling cards </b>– a lot of marketers, whenever they go to networking events, or
attend online forums, are there just to collect the calling cards of everyone
who attended. That is a bad marketing move. The aim of such opportunities is to
know more about people, not know more people. Otherwise, you are just wasting
your time.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Stop networking</b> – more
in the sense that you are there in that gathering because you want to answer a
need of the other party, you want to connect with them, you are keen to learn
more about their business, etc. This is not about your getting </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.callboxinc.com/category/telemarketing/"><b><i>data for your telemarketing team to use later in their appointment setting campaign</i>.</b></a> This is about you wanting to learn more about them.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Choose your events</b> –
here is the deal, not all business events are worth your time. If you want to
create the right business network, make sure that you attend events that bring
out your best. You want to meet fun and interesting people (not just to be
customers, but real contacts), so you should save your efforts and attend
occasions that fit well with you.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Connect with a few</b> –
as the old saying goes, quality is better than quantity. Considering the amount
of time, money, and effort that you have to spend in connecting to each contact
you make, it does make sense that <i>you connect with only those that can help you
reach your goals</i>. Besides, even if you have established a connection with only
one person, you might get lucky and get connected with the rest of your new
contact’s network.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Follow up right</b> – for
a networking event to be </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b><i><a href="http://www.callboxinc.com/">truly effective in generating sales leads for your business</a></i>, </b>remember to follow-up with
your new contacts a few days after the initial meeting. As a rule, if by two
weeks, no discussion on business is made, then the window of opportunity
closes.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;">Really, networking can
be a really good tool for</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt; line-height: 17.15pt;"> </span><span style="line-height: 17.15pt;"><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">lead generation</span></span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;">. The only problem here, so far, is how to
make them work properly. As you can see, it is hard to do business with
contacts that does not pan out, and the points raised above could be the real
culprits. Try avoiding these pitfalls in networking. That will do your business
good.</span></div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-52221837068998143582013-12-16T00:04:00.000-08:002013-12-16T00:04:40.095-08:00How To Make LinkedIn Help Your Lead Generation Efforts<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-0Cpisq1R5gc/Uq6qCPMIbfI/AAAAAAAAAdM/3qXD082uSf8/s1600/How+To+Make+LinkedIn+Help+Your+Lead+Generation+Efforts.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-0Cpisq1R5gc/Uq6qCPMIbfI/AAAAAAAAAdM/3qXD082uSf8/s1600/How+To+Make+LinkedIn+Help+Your+Lead+Generation+Efforts.jpg" /></a></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">One must say that
LinkedIn, the social network that has connected so many professionals and
business around the globe, can be powerful tool in </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><i><b><a href="http://www.callboxinc.com/services/telemarketing/appointment-setting-lead-generation/">helping your lead generation campaign become asuccess</a></b></i>. Just imagine the millions of people that are registered. Tapping into
that large base for</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">B2B</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">leads can be a really
good way to improve your business. The question here is <i>how you make that
happen</i>. You cannot just sign-up there, announce your business, and then arrange
for your</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">telemarketing</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">team to give prospects a call. It is just not how it works.
Which leads us to the following tips, it might help you.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Be clear on purpose </b>–
LinkedIn is there to serve the particular needs of its user base. In your case,
you need to understand why you are there in the first place, why you are
interacting with the people there. Only then will you be able to come up with a
good way to promote to them.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Fix your profile</b> –
just like when you always go into a meeting with a shirt and tie, you should
also make it a point that your LinkedIn profile is presentable. This will be a
great factor on whether your business will get the respect of your prospects or
not.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Choose the right
groups</b> – for social media to work in your marketing campaign, you need to make
sure that the connections you make are worth your time, and will contribute in
improving your business profitability.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Use your networks
properly</b> – this is especially true where referrals are concerned. As a
marketer, you need to properly employ all the business assets that you have in
order to maximize your profitability. The challenge here is how you use these
assets so that you can continue building a relationship with your own networks.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Deepen your
connections</b> – think of it as the sweetener that your</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">appointment setting</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">crew will need to
produce results. Keep in mind that your business needs a lot of data to market
properly. By talking and interacting with your connected prospects, you can
have an easier time with them.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">6.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Personalize, as always</b>
– really, personalization is everything, and business prospects usually get a
kick out of receiving a gift, a letter, or even an invitation that is directly
addressed to them. Do anything that stinks of being canned (no matter how
faint) then your audience will walk away.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10.5pt;">7.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;"><b>Interact a lot</b> – since
you are creating a network for your</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">lead generation</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">and marketing efforts, make sure that you are interacting with
them most of the time. In this way, you can put them at ease and make doing
business with them easier.</span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">There are other
strategies that you can employ in making LinkedIn another effective marketing
and networking tool for your business. Think of it as another investment for
your</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">lead generation</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">campaign. If you have a social network of professionals like
you, then would that not be a brilliant idea to invite them into your business.
They might turn out to be excellent customers for you.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-26077564033831649202013-12-09T00:23:00.001-08:002013-12-09T00:23:42.828-08:00 7 Unique Roles of B2B Telemarketing you won’t find anywhere else<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-cnwoC5otZKc/UqV0jv-dHfI/AAAAAAAAAc0/Fv1CgPZ4qlM/s1600/7+Unique+Roles+of+B2B+Telemarketing+you+won%E2%80%99t+find+anywhere+else.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-cnwoC5otZKc/UqV0jv-dHfI/AAAAAAAAAc0/Fv1CgPZ4qlM/s1600/7+Unique+Roles+of+B2B+Telemarketing+you+won%E2%80%99t+find+anywhere+else.jpg" /></a></div>
<div class="MsoNormal" style="line-height: 12.0pt;">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal" style="line-height: 12pt; text-align: justify;">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Telemarketing now resides within
the shadows cast by the enormous internet marketing evolution that’s eating up
the business world today. About two decades ago it was at the pinnacle of all marketing
heights, and now it only exists as a seasoned veteran – but very much alive.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 12pt; text-align: justify;">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">There are things that traditional
marketers value and these are things that only a traditional method like
telemarketing can bring about.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 12pt; text-align: justify;">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal" style="line-height: 12pt; text-align: justify;">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Therefore it creates a distinctive
impact in the industry, one that preserves the very reason why <b><i>telemarketing </i></b>is
still being used by a majority of B2B companies.</span><br />
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><i><br /></i></span>
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><i><b>Here are the roles that it
plays in the B2B framework, and why you should value them as well:</b></i></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 12.0pt;">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Helvetica;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Telemarketing
can tap a non-Internet-based demographic. </span></b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Believe
it or not, there is still a significant fragment of people that are not
web-savvy, even in the B2B world. These are your conventional business people,
living off simple needs and traditions. And just because they’re not online
doesn’t mean they don't deserve your business.</span><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span><br />
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Helvetica;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Telemarketing
can strengthen brand awareness. </span></b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">What marketers really need nowadays
is to reinforce a brand name without merely repeating. Telemarketing gives the
opportunity to instill a brand within the target market’s awareness by being
informative and personal at the same time.</span><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span><br />
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Helvetica;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Telemarketing
can extract immediate and timely feedback. </span></b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Telemarketing
promotes immediacy and interactivity, which other channels do not possess.</span><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span><br />
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Helvetica;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Telemarketing
calls can strengthen a relationship with existing customers while maintaining
selling opportunities.</span></b><span style="color: #010101; font-size: 10.5pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"> </span><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><a href="http://www.callboxinc.com/telemarketing/the-five-things-you-should-focus-on-in-telemarketing/">Recurringcustomers make a company stable, and it’s important to keep the ties strong.</a>Telemarketing can make them feel they are continually valued.</span><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span><br />
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Helvetica;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Telemarketing
is still perfect for business-to-business interactions. </span></b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Business-to-business
calls are part of the commercial landscape and do not carry the stigma that
calling on households can. Aside from email, telemarketing calls are the main
communication lines for businesses.</span><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span><br />
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Helvetica;">6.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Telemarketing
can establish a good talent pool for future sales representatives. </span></b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">Telemarketing
is a great way to try out people who have an aptitude in sales as a career
track and see if they’ve got what it takes to succeed with the big guys.</span><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Helvetica;">7.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> <a href="http://www.callboxinc.com/services/telemarketing/"> </a></span></span><!--[endif]--><b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><a href="http://www.callboxinc.com/services/telemarketing/">Telemarketingprovides sales </a>evaluation data. </span></b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">The vertical volume of
telemarketing calls provides a number of evaluation metrics, such as number of
calls made, successful contacts per call, and lead closing rates. This is
important in drafting future plans and making adjustments in a campaign’s
approach.</span><span style="color: #010101; font-family: "Helvetica","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-22537466126534957972013-12-04T17:49:00.000-08:002013-12-04T17:49:38.994-08:00Handle B2B Software Telemarketing Rejections In Six Ways<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-mVgm-sGsi8c/Up_UqeqrXVI/AAAAAAAAAcQ/CK_15AxIL8Y/s1600/Handle+B2B+Software+Telemarketing+Rejections+In+Six+Ways.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-mVgm-sGsi8c/Up_UqeqrXVI/AAAAAAAAAcQ/CK_15AxIL8Y/s1600/Handle+B2B+Software+Telemarketing+Rejections+In+Six+Ways.jpg" /></a></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Rejections from your</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">sales leads</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">prospects can be a <i>big blow</i> to your</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">B2B telemarketing</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">efforts, but you have
to admit that this is the reality that many software companies have to face
every day. Yes, the market is expanding, but that is no assurance that you, as
the software services provider, will be able to get a lot of</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">B2B leads</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">.
That is because there are a lot of you in the same business as well.
Competition is good, but only if you have something that your prospects need.
Aside from that, you also need to make sure that you <i><a href="http://www.callboxinc.com/services/">deliver excellent serviceall the time</a></i>. Yes, there will be rejections, it cannot be helped. It is how you
handle that makes all the difference. The question here is this: <i>how will you
do it?</i></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Consider things
rationally</b> – when you get a <b>‘no’</b> from potential</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">sales leads</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">, do not feel bad. Always remember that this
is a rejection of your business, not you. Come to think of it, they may not be
even rejecting you totally. There is the possibility that they would want to
know more about your business. Figure out what their <b>‘no’</b> really mean, and you
may be able to nail it.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Identify their
dislikes</b> – for business prospects that rejected you after presenting
everything, you should seek a more specific reason why they are saying ‘no’.
There are cases where a prospect rejected an offer only because of one small
part of the package. If you can do away with it, then you might be able to save
the sale. Just be sharp about it.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Figure out the <i>‘no’</i></b> –
some</span><span style="color: #010101; font-family: Arial, sans-serif;"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><i><a href="http://www.callboxinc.com/author/bsummers/">B2b appointment setting specialists</a></i> make the mistake of accepting the rejection
immediately, not realizing that the underlying reason may just be a trivial
matter. You should always keep in mind that, behind every ‘no’ that you get,
there is the possibility of ‘yes’ that you have yet to uncover. Be specific, be
inquisitive. That business deal could be yours.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Keep going with the
tough ones</b> – in any</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">B2B lead generation</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">campaign, there will always be business prospects that possess a
pretty strong personality, the type of people whom you will have a very hard
time to convince. But if you keep going, if you keep pursuing them, then you
might be able to convince them that you mean business.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Collect the rejected
ones</b> – they might prove to be useful for your future sales campaigns. Software
and IT needs change over time, and if you can offer them something good, then
you might be able to make a sale happen.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">6.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Fix you closing</b> – the
closing is the most important part of your</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">B2B telemarketing</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">process. If you cannot make it impressive or memorable enough,
then you reduce your chances of make a sale or a deal to happen. You better
polish up your act at this point.</span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Getting rejected in
your</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">B2B telemarketing</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">campaign can be handled, you just need to know how.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-21231358216025893202013-11-24T18:09:00.000-08:002013-11-24T18:09:19.901-08:00Five Myths Of B2B Lead Generation Campaigns<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-IW2tg8i9uyc/UpKsTE6RpmI/AAAAAAAAAbo/YmAgZ6fngwA/s1600/Five+Myths+Of+B2B+Lead+Generation+Campaigns_Done.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-IW2tg8i9uyc/UpKsTE6RpmI/AAAAAAAAAbo/YmAgZ6fngwA/s1600/Five+Myths+Of+B2B+Lead+Generation+Campaigns_Done.jpg" /></a></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101;"><span style="font-family: Verdana, sans-serif; font-size: x-large;"><i>W</i></span></span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">hen promoting your
business, you probably have tried out a variety of marketing tactics and
strategies that you think will bring you the</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">B2B leads</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">that you need. Lucky for you if you succeed, but it would be a
different story if it did not pan out. In any case, your aim here is to </span><a href="http://www.callboxinc.com/services/telemarketing/appointment-setting-lead-generation/"><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"><b> </b></span></a><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;"><i><a href="http://www.callboxinc.com/services/telemarketing/appointment-setting-lead-generation/"><b>ensure the overall success of your B2b lead generation campaign</b></a><span id="goog_639229672"></span>.</i> And if you think that you know everything there is to
proper marketing and</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">appointment setting</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">, well, you might want to think again. There
is that high likelihood that you are basing your marketing efforts on myths.
Honestly, that is the last thing you would want to experience in your business.
So, what are these myths that you should know about?</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br />
<!--[endif]--></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b><i>First, some marketers
<a href="http://www.callboxinc.com/about/company-information/our-customer-service-charter/">believe that the customers care about your business</a>.</i></b> Renowned advertising
executive and blogger Bob Hoffman has long disproven that. Customers do not
care about you at all, they care about themselves. That is why they are your
customers in the first place. If you think that all those</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">sales leads</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">nurturing that you are doing will get you the
sale, you should reconsider that thinking. Chances are, you have lost the deal.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;"><i><b>Second, you use the
same message in different mediums</b></i>. That is one mistake that you should never
make. Yes, your message may be clear and concise, but how sure are you that it
would be relayed right with different mediums? In the same manner that you do
not use transfer a</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt; line-height: 17.15pt;"> </span><span style="line-height: 17.15pt;"><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">B2B telemarketing</span></span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt; line-height: 17.15pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;">script to television, you should also craft your message
according to the medium that you will be using. You have to be careful in that
regard.</span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br />
<!--[endif]--></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b><i>Third, you send the
same message to all business prospects.</i></b> This is one of the biggest no-no’s in
the marketing field. Any sensible marketer will tell you that each prospect is
different, and that requires a different manner to communicate with them. Some
like it informal, while there are those who wish for a more formal approach.
Others enjoy the conversation, while some might prefer going straight to the
point. The trick here is in <b><a href="http://www.callboxinc.com/b2b-sales-lead-generation/secret-to-better-sales-leads-generation-it-is-all-in-rapport/"><i>PERSONALIZATION</i></a></b>. That will get you better results.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;"><b><i>Fourth, you sound just
too smart in your promotions.</i></b> Yes, you want to say your entire piece to your</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt; line-height: 17.15pt;"> </span><span style="line-height: 17.15pt;"><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">sales leads</span></span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt; line-height: 17.15pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;">prospects, but you would want to put your
efforts on a leash if you notice that your prospect is losing interest in you.
Match your wording and approach according to the person you are talking with.
In this way, you not only personalize your marketing (which satisfies point
number three), you also make your prospects think more on how you can help them
(which point number one has mentioned).</span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<i><b><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;">Lastly, you think that</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt; line-height: 17.15pt;"> </span><span style="line-height: 17.15pt;"><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">B2B lead generation</span></span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt; line-height: 17.15pt;"> </span></b></i><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;"><i><b>is easy.</b></i> To be honest,<i>
it never was.</i> Success can only be had through hard work and constancy of your
efforts. This is the secret to generating customers for your business.</span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;">If you can correct
your way of thinking, especially with regards to the above myths, then your</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt; line-height: 17.15pt;"> </span><span style="line-height: 17.15pt;"><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">B2B lead generation</span></span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt; line-height: 17.15pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; line-height: 17.15pt;">efforts will not go to
waste.</span></div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-31958935530812982962013-11-17T22:01:00.000-08:002013-11-17T22:01:00.655-08:00Building Relationships To Help In B2B Lead Generation<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-lmtbLlBWN1M/Uommv6fbJkI/AAAAAAAAAbE/fv47tV3SJuc/s1600/Building+Relationships+To+Help+In+B2B+Lead+Generation_DONE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-lmtbLlBWN1M/Uommv6fbJkI/AAAAAAAAAbE/fv47tV3SJuc/s1600/Building+Relationships+To+Help+In+B2B+Lead+Generation_DONE.jpg" /></a></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Marketing and</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">B2B lead generation</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">evolve over time, and
this observation could not have been truer than today. In the past, we look for</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">B2B leads</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">for the sake of making a sale. Yes, that is
true at that time, since we have something good to offer and the market is
large. But these days, things are being done quite differently. It is no longer
just about making a sale happen.<b> <i>This is now about establishing a Relationship with your</i></b></span><b><i><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">sales leads</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></i></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><i><b>prospects</b>.</i> You see, in today’s highly
competitive B2B market, the customers you successfully gather today will affect
your continued survival tomorrow.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br />
<!--[endif]--></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Still, reality shows
us just how poorly employed building-relationship is in business.</b> Let us put
it this way: <i>have you ever seen a billboard ad, a business brochure, or a</i></span><i><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">B2B telemarketing</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></i><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><i>that you can really
relate to? That you feel like <a href="http://www.callboxinc.com/"><b>the company is actually interested in your life</b></a>
and that they really have something you need?</i> If the answer is mostly no, then
you will understand why these same companies may not really have good revenue
streams. Sure, the market still follows the motions, still buying, but the
moment a better-priced or better-quality competitor steps in, then these
customers will move away.</span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Establishing a relationship with your business
prospects is not really that hard.<i> </i></b>You see, it is all about knowing what really
sticks into the mind of your audience. Aside from that, it also pays to know
what</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">B2B appointment setting</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">medium will truly get the attention of your people. But you need
to know which one will work well with your intended audience. I mean, you have
to identify which medium are your</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">B2B leads</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">prospects are most involved in. It does not make sense to invest
in a marketing strategy that would not be able to reach your prospects
effectively. This requires you to study your market well, maybe conduct some</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.callboxinc.com/telephone-survey/">phone surveys</a></span></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">to understand what the
prospects exactly have in mind.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br />
<!--[endif]--></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>Researching more about
your prospects is also an important part of your marketing campaign.</b> You need
to know more about your business prospects. Information about your business
prospects is the first important step in the</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;">B2B lead generation</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">process. Inquire more about your customers. <i>Talk to them in
person</i>, <i>interact with them more</i>, <i>ask them about their problems</i>, <i>learn their
main issues</i>, <i>and use the information you obtain to come up with viable
solutions for them</i>. What you need to remember is to talk to your prospects as
naturally as you can. You have to put your prospects at ease, which will give
you better opportunities to convert your prospects into an actual sale or a
deal.</span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">In any case, if you do
not feel like up to this kind of task, then you can also opt for the
alternative:</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><i><b><a href="http://www.callboxinc.com/">outsource to a professional B2B lead generation company</a></b></i>. This would also be perfect for businesses that do not
have their own marketing team. As a business investment, this is worth it.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-67906859623442905802013-11-04T17:54:00.001-08:002013-11-04T17:56:53.544-08:005 Indications of an Ineffective B2B Email Newsletter<div data-mce-style="margin-left: 0mm; margin-right: 0mm; text-indent: 0mm; margin-top: 0.00mm; margin-bottom: 3.52mm; line-height: 115%;" style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-indent: 0mm;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-CeED8xyXNCU/UndiQ2F-BKI/AAAAAAAAAWo/zc2IXuaNMfI/s1600/5+Indications+of+an+Ineffective+B2B+Email+Newsletter.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-CeED8xyXNCU/UndiQ2F-BKI/AAAAAAAAAWo/zc2IXuaNMfI/s1600/5+Indications+of+an+Ineffective+B2B+Email+Newsletter.jpg" /></a></div>
<span data-mce-style="color: #010101; font-family: Calibri;" style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;"><br /></span></span>
<br />
<div style="text-align: left;">
<span data-mce-style="color: #010101; font-family: Calibri;" style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;"><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em; text-indent: 0mm;">Given the success of email marketing in</span><span style="font-size: 14px; line-height: 1.428571em; text-indent: 0mm;"> </span><i style="font-size: 14px; line-height: 1.428571em; text-indent: 0mm;"><a href="http://www.callboxinc.com/services/telemarketing/appointment-setting-lead-generation/"><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;"><span style="line-height: 1.428571em;">B2B lead generation</span></span> </a></i><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em; text-indent: 0mm;">and its consistent presence in most businesses’ marketing campaigns, it’s hard to imagine that email newsletters would fail. But it does happen, and the problem is that marketers tend to be in denial of the fact that it’s not working and that they need to do something about it.</span></span></span></div>
</div>
<div data-mce-style="margin-left: 0mm; margin-right: 0mm; text-indent: 0mm; margin-top: 0.00mm; margin-bottom: 3.52mm; line-height: 115%;" style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-indent: 0mm;">
<div style="text-align: left;">
<span data-mce-style="color: #010101; font-family: Calibri;" style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;">Marketers need to identify the signs that tell whether or not an email campaign is successful. Although these indications are pretty obvious, they’re the ones that marketers need to take a look at so they can make the necessary adjustments. <i><b>These indications are as follows:</b></i></span></span></div>
</div>
<ol data-mce-style="margin-top: 0mm; margin-bottom: 0mm;" style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; list-style-position: outside; margin: 0mm 0px 0mm 2em; padding: 0px;">
<li data-mce-style="margin-left: 5pt; margin-right: 0pt; padding-left: 0pt; font-family: Calibri; font-size: 11pt; font-weight: Bold; color: #010101;" style="border: 0px; color: #010101; font-family: Calibri; font-size: 11pt; line-height: 1.428571em; margin: 0px 0pt 0px 5pt; padding: 0px 0px 0px 0pt;"><div data-mce-style="margin-top: 0pt; margin-bottom: 10pt;" style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; margin: 0pt 0px 10pt; padding: 0px;">
<span data-mce-style="color: #010101; font-family: Calibri;" style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;"><span style="line-height: 1.428571em;"><b><i><span style="color: #010101; font-family: Georgia, sans-serif; font-size: 11.5pt;">Low subscription rate; high unsubscribe rate.</span></i></b></span></span> <span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;">If your list of subscribers got stuck at 20 and no longer growing, then you obviously have a problem. Also, if people seem to unsubscribe constantly, that’s another problem. To address this, go back to the mechanism that allows them to subscribe – is it a tick box on your landing page? Is it a full-pledged form? You may want to rethink your subscription offers, too. Check whether the frequency and/or content are making them happy.</span></span></div>
</li>
<li data-mce-style="margin-left: 5pt; margin-right: 0pt; padding-left: 0pt; font-family: Calibri; font-size: 11pt; font-weight: Bold; color: #010101;" style="border: 0px; color: #010101; font-family: Calibri; font-size: 11pt; line-height: 1.428571em; margin: 0px 0pt 0px 5pt; padding: 0px 0px 0px 0pt;"><div data-mce-style="margin-top: 0pt; margin-bottom: 10pt;" style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; margin: 0pt 0px 10pt; padding: 0px;">
<span data-mce-style="color: #010101; font-family: Calibri;" style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;"><span style="line-height: 1.428571em;"><b><i><span style="color: #010101; font-family: Georgia, sans-serif; font-size: 11.5pt;">Awful open rates.</span></i></b></span></span> <span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;">Your subscribers may not be quitting on you, but if they’re not opening the stuff you send them, it’s pretty much the same thing. It could be your subject line. It could be the timing. Or it could be a previous content piece they so disliked that they've decided not to read anything from you, and they’re just too kind to unsubscribe.</span></span></div>
</li>
<li data-mce-style="margin-left: 5pt; margin-right: 0pt; padding-left: 0pt; font-family: Calibri; font-size: 11pt; font-weight: Bold; color: #010101;" style="border: 0px; color: #010101; font-family: Calibri; font-size: 11pt; line-height: 1.428571em; margin: 0px 0pt 0px 5pt; padding: 0px 0px 0px 0pt;"><div data-mce-style="margin-top: 0pt; margin-bottom: 10pt;" style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; margin: 0pt 0px 10pt; padding: 0px;">
<span data-mce-style="color: #010101; font-family: Calibri;" style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;"><span style="line-height: 1.428571em;"><b><i><span style="color: #010101; font-family: Georgia, sans-serif; font-size: 11.5pt;">Unpromising click-though rates.</span></i></b></span></span> <span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;">The industry standard is currently at 4.3%. Is your CTR reaching that target? If no, but intermittently, then you might still be in the game. If no with consistency, then you might as well<i><a href="http://www.callboxinc.com/email-marketing/the-three-important-components-of-any-email-marketing-campaign/"> refocus your energy on something else</a></i>.</span></span></div>
</li>
<li data-mce-style="margin-left: 5pt; margin-right: 0pt; padding-left: 0pt; font-family: Calibri; font-size: 11pt; font-weight: Bold; color: #010101;" style="border: 0px; color: #010101; font-family: Calibri; font-size: 11pt; line-height: 1.428571em; margin: 0px 0pt 0px 5pt; padding: 0px 0px 0px 0pt;"><div data-mce-style="margin-top: 0pt; margin-bottom: 10pt;" style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; margin: 0pt 0px 10pt; padding: 0px;">
<span data-mce-style="color: #010101; font-family: Calibri;" style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;"><span style="line-height: 1.428571em;"><b><i><span style="color: #010101; font-family: Georgia, sans-serif; font-size: 11.5pt;">Calls-to-action are in oblivion</span></i></b></span></span><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;"><b><i>.</i></b> CTAs measure the very purpose of lead generation. If they are being ignored (or worse, if they are becoming invisible), then you need to check what’s going on. Is it the presentation style of the CTA? Is it being too pushy? Does it make the process too complicated for prospects?</span></span></div>
</li>
<li data-mce-style="margin-left: 5pt; margin-right: 0pt; padding-left: 0pt; font-family: Calibri; font-size: 11pt; font-weight: Bold; color: #010101;" style="border: 0px; color: #010101; font-family: Calibri; font-size: 11pt; line-height: 1.428571em; margin: 0px 0pt 0px 5pt; padding: 0px 0px 0px 0pt;"><div data-mce-style="margin-top: 0pt; margin-bottom: 10pt;" style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; margin: 0pt 0px 10pt; padding: 0px;">
<span data-mce-style="color: #010101; font-family: Calibri;" style="color: #010101; font-family: Calibri; line-height: 1.428571em;"><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;"><span style="line-height: 1.428571em;"><b><i><span style="color: #010101; font-family: Georgia, sans-serif; font-size: 11.5pt;">Spam rates are unusually high</span></i></b></span></span><span data-mce-style="font-size: 11pt;" style="font-size: 11pt; line-height: 1.428571em;"><b><i>.</i></b> Being marked as a spammer is the ultimate symptom – it means your would-be readers are just too unengaged and will only generate more spam complaints in the future. If your spam rates are going through the roof, it may be best to pull the plug on email marketing (for a while), <i><a href="http://smartbusinessmarketing.weebly.com/1/post/2012/08/improving-email-marketing-for-lead-generation.html">rethink the strategy and redeem yourself next time</a></i>.</span></span></div>
</li>
</ol>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-36917866487584243712013-10-29T21:36:00.001-07:002013-11-04T17:58:00.522-08:00Possible reasons why your Lead Generation numbers are not going up<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-5oHmc6VVOs8/UnCE9b1dE5I/AAAAAAAAAWU/cNc2fhOQGOU/s1600/Possible+reasons+why+your+Lead+Generation+numbers+are+not+going+up.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-5oHmc6VVOs8/UnCE9b1dE5I/AAAAAAAAAWU/cNc2fhOQGOU/s1600/Possible+reasons+why+your+Lead+Generation+numbers+are+not+going+up.jpg" /></a></div>
<div class="MsoNormal">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">There will always be times when your marketing efforts don’t
produce the numbers you've expected. And in those times, it might be hard to
shift focus away from failure and instead look at the reasons why it happened.
Emotions can get in the way, and that prevents us from seeing things logically.</span><span style="font-family: Times New Roman, serif;"><span style="line-height: 18px;"> </span></span><span style="color: #010101;"><i><a href="http://leadgeneration.callboxinc.com/">B2B lead generation</a></i></span><span style="color: #010101; font-size: 12pt; line-height: 115%;"> </span><span style="color: #010101;">is
one those fields where an element of <b>“chance”</b> is always a part of the game.
Sometimes, campaigns fail because of things that are beyond your control, and
there’s really nothing you could do about it.</span></div>
<div class="MsoNormal">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">What you</span><span style="color: #010101; font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"> </span><i><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">can</span></i><span style="color: #010101; font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"> </span><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">do, though, is to <i><a href="http://www.callboxinc.com/about/company-information/our-philosophy/">evaluate certainaspects of your efforts</a> </i>and see if they <b>“contribute”</b> to the occurrence of
failure.</span></div>
<div class="MsoNormal">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><i>Below is a checklist that you might want to try for yourself:</i></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-indent: -0.25in;">
<span style="color: #010101; text-indent: -0.25in;"><br /></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-indent: -0.25in;">
<span style="color: #010101; text-indent: -0.25in;"><b><i><span style="font-family: Verdana, sans-serif;">Your content may not be generating
enough traffic.</span></i></b> It might be because of lack of quality or poor search
optimization, but whatever it is, it’s the very first thing you need to check.
To be able to generate leads, you need a large bulk of traffic, and without
that, you can’t expect numbers to go up.</span></div>
<br />
<div class="MsoNormal" style="margin-left: 41pt; text-indent: -0.25in;">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><i><b><span style="font-family: Verdana, sans-serif;">Your calls-to-action are in the
wrong places.</span></b> </i>CTAs are like the pearly gates that lead to conversion heaven.
They must be scattered everywhere within the prospect’s decision-making phase,
and it should clearly define what’s in it for them. If they couldn't see your
CTAs, you wouldn't see them either.</span></div>
<i><br /></i>
<div class="MsoNormal" style="margin-left: 41pt; text-indent: -0.25in;">
<b style="color: #010101; text-indent: -0.25in;"><i><span style="font-family: Verdana, sans-serif;">Your social media use may be
misguided.</span></i></b><span style="color: #010101; text-indent: -0.25in;"> A lot of marketers are disillusioned about the number of likes or
followers they generate on social media. What you really should be looking at
is lead potential, and your social media posts should go hand-in-hand with your
other efforts, not as an independent campaign.</span></div>
<br />
<div class="MsoNormal" style="margin-left: 41pt; text-indent: -0.25in;">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><b><i><span style="font-family: Verdana, sans-serif;">Your landing page forms are either
too long or too short.</span></i></b> Studies show that the optimal number of form fields that
lead to conversion is from 5 to 10. If yours doesn't fall within that average,
then perhaps you need a re-evaluation.</span><span style="color: #010101; font-family: Symbol; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin-left: 41pt; text-indent: -0.25in;">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><b><i><span style="font-family: Verdana, sans-serif;">Your leads are not of high-quality.</span></i></b>
Again, the battle of quantity versus quality. While campaigns may survive by
getting tons of mediocre leads, the ultimate success can only be determined by
high-quality leads – meaning, those that rake in large sums of revenue and are
more likely to stick.</span><span style="color: #010101; font-family: Symbol; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin-left: 41pt; text-indent: -0.25in;">
<span style="color: #010101;"><span style="font-family: Verdana, sans-serif;"><b><i>Your promos are outdated,
unoriginal or boring.</i></b> </span>Prospects may lose interest in offers that keep getting
recycled over and over. This lessens the likelihood of sharing and loyalty,
thus also affecting conversion rates. <i><a href="http://smartbusinessmarketing.weebly.com/2/post/2013/10/5-helpful-hobbies-for-b2b-content-creators.html">Come up with something fresh</a></i>, although risky,
to see if it can put back life into your dying efforts.</span><span style="color: #010101; font-family: Symbol; font-weight: bold;"><o:p></o:p></span></div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-67404645445347007662013-10-24T20:52:00.000-07:002013-10-24T21:10:14.917-07:00The 7 Deadly Sins of B2B Lead Generation<div class="MsoNormal" style="line-height: 12.0pt;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-Ok-wlEU_gBk/UmnWf6cJK6I/AAAAAAAAAUU/6GezdXh0R_0/s1600/The+7+Deadly+Sins+of+B2B+Lead+Generation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-Ok-wlEU_gBk/UmnWf6cJK6I/AAAAAAAAAUU/6GezdXh0R_0/s1600/The+7+Deadly+Sins+of+B2B+Lead+Generation.jpg" /></a></div>
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span>
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal">
<div class="MsoNormal">
<div class="MsoNormal" style="line-height: 12pt; text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><i>There are only two kinds of things
that can bring any business endeavor to its demise</i>: unfortunate circumstances
and human errors. Obviously, the former is something that’s out of anyone’s
control. It could be anything from a paralyzing economic recession to physical
disasters like fires or earthquakes. The latter, however, are the flaws and
lapses that key people have in making decisions and performing actions. These
things are controllable.</span><span style="font-size: 10.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 12pt; text-align: justify;">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 12pt; text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">When a business engages in</span><span style="color: #010101; font-size: 10.5pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"> </span><span style="color: #010101;">B2B lead generation</span><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">, it
embarks on an elaborate campaign to <a href="http://www.callboxinc.com/strategy/five-simple-strategies-for-to-attract-more-customers-and-clients/"><i><b>seek and attract potential clients</b></i></a>. The
task requires careful planning, patience and cooperation between and among
marketers and other functions of the business.</span><span style="font-size: 14px;"> </span></span><span style="color: #010101; font-family: Verdana, sans-serif; line-height: 12pt;"><i>The things that could destroy that
effort</i> –<i> the ones that are controllable</i> – <i>must not be tolerated.</i> As marketers,
it is important to understand why these things can be roadblocks to success. </span></div>
<div class="MsoNormal" style="line-height: 12pt; text-align: justify;">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal" style="line-height: 12pt; text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><i><b>These are 7 of the worst things that could happen to your campaign:</b></i></span><span style="font-size: 10.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 12pt; text-align: justify;">
<span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;">1.<span style="font-size: 7pt; line-height: normal;"> </span></span></b><span style="color: #010101;"><b>Lack
of strategy </b>–</span><span style="color: #010101; font-size: 10.5pt;"> </span><span style="color: #010101;">Even
the simplest marketing activities require a strategy. It’s the framework that
guides marketers to their goals and puts and everything in order for them.
Without it, management of time, budget and other resources would be
topsy-turvy.</span><span style="color: #010101; font-size: 10.5pt;"><o:p></o:p></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;">2.<span style="font-size: 7pt; line-height: normal;"> </span></span></b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><b>Lack
of commitment</b> –</span><span style="color: #010101; font-size: 10.5pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"> </span><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><a href="http://www.callboxinc.com/category/lead-generation/"><i><b>Lead generation</b></i></a> is not the sole obligation of marketing, and that’s true. However,
if a marketing team engages in lead generation only to perform it
half-heartedly, then goals would be difficult to achieve.</span><span style="color: #010101; font-size: 10.5pt;"><o:p></o:p></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;">3.<span style="font-size: 7pt; line-height: normal;"> </span></span></b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><b>Lack
of quality content</b> –</span><span style="color: #010101; font-size: 10.5pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"> </span><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">If
lead generation is a restaurant business, then content is the menu list. It’s
what draws people into engagement. If the type of content is not compelling
enough to spark interest, lead generation would be stagnated into a dead
campaign.</span><span style="color: #010101; font-size: 10.5pt;"><o:p></o:p></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></span></div>
<div class="MsoNormal" style="margin-left: 29pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt; line-height: 17.15pt;">4.</span><span style="color: #010101; font-size: 9px;"> </span></b><span style="color: #010101; line-height: 17.15pt;"><b>Lack
of collaboration with sales</b> –</span><span style="color: #010101; font-size: 10.5pt; line-height: 17.15pt;"> </span><span style="color: #010101; line-height: 17.15pt;">Marketing
should not work independently from sales, especially in walking prospects
through the entire sales process. Both departments should have a shared vision
as to how a prospect’s experience would be enhanced.</span><span style="color: #010101; font-size: 10.5pt; line-height: 17.15pt;"><o:p></o:p></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101; line-height: 17.15pt;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;">5.<span style="font-size: 7pt; line-height: normal;"> </span></span></b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><b>Lack
of nurturing</b> –</span><span style="color: #010101; font-size: 10.5pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"> </span><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">The
responsibility of marketers do not end when prospects are turned into leads.
There must be a thorough follow-up system to maximize the potential of <i><b><a href="http://www.callboxinc.com/about/company-information/our-philosophy/">doing business and establishing a long-term relationship</a>.</b></i></span><span style="color: #010101; font-size: 10.5pt;"><o:p></o:p></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;">6.<span style="font-size: 7pt; line-height: normal;"> </span></span></b><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><b>Lack
of fun</b> –</span><span style="color: #010101; font-size: 10.5pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"> </span><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;">B2B
doesn’t have to be a boring enterprise. Even within an industry composed of
professionals and executives, the element of fun and camaraderie could still be
encouraged. No one wants their business to come out as a square to the public
eye.</span><span style="color: #010101; font-size: 10.5pt;"><o:p></o:p></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri;"><br /></span></span></div>
<div style="line-height: 12pt;">
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-left: 29pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;">7.<span style="font-size: 7pt; line-height: normal;"> </span></span><span style="color: #010101;">Lack
of risk-taking</span><span style="color: #010101; font-size: 10.5pt;"> </span></b><span style="color: #010101;">–
Eventually, the things that the B2B industry practices now would become
obsolete in the future. That may still be a long time from now, but for a
business that doesn’t have the guts to take risks even today, tomorrow would be
a quandary.</span></span><span style="color: #010101; font-family: Helvetica, sans-serif; font-size: 10.5pt; font-weight: bold;"><o:p></o:p></span></div>
</div>
</div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-25219694564629765442013-10-22T22:58:00.000-07:002013-10-22T22:58:24.318-07:00Leadership Traits That Inspire Loyalty In Your B2B Telemarketing Team<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-oH8VITkghSE/UmdY4HHO9VI/AAAAAAAAASo/jYxRIzClCzw/s1600/Leadership+Traits+That+Inspire+Loyalty+In+Your+B2B+Telemarketing+Team.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-oH8VITkghSE/UmdY4HHO9VI/AAAAAAAAASo/jYxRIzClCzw/s1600/Leadership+Traits+That+Inspire+Loyalty+In+Your+B2B+Telemarketing+Team.jpg" /></a></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: #010101; font-family: Rockwell, sans-serif; font-size: 15pt;">L</span><span style="color: #010101; font-family: Rockwell, sans-serif; font-size: 13pt;">oyalty</span> – </span><span style="font-family: Verdana, sans-serif;"><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><i>the one
quality that many business owners and managers want to develop in their
employees.</i> This is also the quality that compels marketers to stick to their
bosses through difficult times, convincing them to look for viable answer to
many</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">B2B telemarketing</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">concerns. Well, you have to admit that generating qualified</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">sales leads</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">through this medium could be a pain. And not
many people will stay working for you, what with all the pressure and
challenges that they will have to face here. It is your job, as the leader, to
<a href="http://www.callboxinc.com/business-management/how-to-gain-the-trust-of-your-employees/"><i>inspire loyalty in your people</i></a>. Mind you, doing that is no walk in the park,
but if you know what to do exactly, then you will be on your way to a
productive</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">appointment setting</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">campaign.</span><span style="font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br />
<!--[endif]--></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<div style="text-align: justify;">
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><i>Let as look at the
following, for starters:</i></span></div>
<br />
<div style="text-align: justify;">
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><i></i></span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: Rockwell, sans-serif; font-size: 15pt; text-indent: -0.25in;">1. Be honest</span><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold; text-indent: -0.25in;"> – </span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; text-indent: -0.25in;">nothing can be more inspiring than
being honest with your people. I know, this may sound cliché, but you have to
admit that leaders who can <i><a href="http://b2bappointmentsettings.blogspot.com/2013/10/keep-your-best-lead-generation-people.html">remove ambiguities and promote accuracy and openness in the office</a> </i>are the ones who are most likely to succeed in fostering respect
and loyalty from their employees. So try to keep that in mind as well</span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 13px;"><br /></span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10pt; text-indent: -0.25in;"><span style="color: #010101; font-family: Rockwell, sans-serif; font-size: 15pt; text-indent: -0.25in;">2. Stick to the job description</span> – </span><span style="font-family: Verdana, sans-serif;"><span style="color: #010101; font-size: 10pt; text-indent: -0.25in;">when you hired
someone, you hired them specifically for the job you have in mind. Making them
do things that go beyond their job description not only results in poor results
(if that employee lacks the proper skill for the new job) but also resentment
from your employees. Think of what would happen if you put your researchers in
a big-time</span><span style="color: #010101; font-size: 12pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;"><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">telemarketing</span></span><span style="color: #010101; font-size: 12pt; text-indent: -0.25in;"> </span><span style="color: #010101; font-size: 10pt; text-indent: -0.25in;">job. They would not like that.</span></span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 13px;"><br /></span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10pt; text-indent: -0.25in;"><span style="color: #010101; font-family: Rockwell, sans-serif; font-size: 15pt; text-indent: -0.25in;">3. Get real</span> – </span><span style="font-family: Verdana, sans-serif;"><span style="color: #010101; font-size: 10pt; text-indent: -0.25in;">basically, you remove the barriers
that keep people from interacting and working together. You know you have
something good if people collaborate and contribute towards a better</span><span style="color: #010101; font-size: 12pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;"><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">lead generation</span></span><span style="color: #010101; font-size: 12pt; text-indent: -0.25in;"> </span><span style="color: #010101; font-size: 10pt; text-indent: -0.25in;">process. I mean, you
can only get that if all the inputs from other members of your company share
their thoughts to the one making the marketing plans. Some might even get the
courage to go straight to you and share their marketing ideas.</span></span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 13px;"><br /></span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; text-indent: -0.25in;"><span style="color: #010101; font-family: Rockwell, sans-serif; font-size: 15pt; text-indent: -0.25in;">4. Show fairness and openness to everyone</span> –
</span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; text-indent: -0.25in;">simply put, you want to be transparent, whether it is about that needed to be
done or the problems that your company is experiencing. You have to show them
that you are someone who appreciates good work and is not reserved with the
praise, or critical analysis and advice in case things go wrong.</span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 13px;"><br /></span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt; text-indent: -0.25in;"><span style="color: #010101; font-family: Rockwell, sans-serif; font-size: 15pt; text-indent: -0.25in;">5. Do not tell them, show them</span> – </span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; text-indent: -0.25in;">action speaks
louder than words, so to speak. That is how you teach employees how things are
done in the office, and in the way you prefer. Sure, you can let them do things
their way, but you have to make sure that everyone is heading to the direction
you desire.</span><br />
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; text-indent: -0.25in;"><br /></span></div>
</div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Having loyal employees
is very important in your</span><span style="color: #010101; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.callboxinc.com/services/telemarketing/">B2B telemarketing</a></span><span style="color: #010101; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">campaign. Try following these tips and you will be able to keep
your employees working for you. This is a good investment.</span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
</div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-21746959540483088462013-10-18T01:44:00.001-07:002013-10-18T01:44:45.232-07:00Who Is Better At B2B Lead Generation? An Expert Or A Consultant?<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-wgeMEVP6SIk/UmDjJgXaXXI/AAAAAAAAAPk/d6FHt46ilhE/s1600/Who+Is+Better+At+B2B+Lead+Generation+An+Expert+Or+A+Consultant.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-wgeMEVP6SIk/UmDjJgXaXXI/AAAAAAAAAPk/d6FHt46ilhE/s1600/Who+Is+Better+At+B2B+Lead+Generation+An+Expert+Or+A+Consultant.jpg" /></a></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">You know that
marketing is no easy job. Customer trends and tastes change all the time. And
it is up to you to </span><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.callboxinc.com/services/telemarketing/appointment-setting-lead-generation/"><i>make sure that your B2B lead generation campaign becomes successful</i></a>.
Now, as a marketer, approaching potential</span><span style="color: #010101; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-size: 10pt;">sales leads</span><span style="color: #010101; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">requires that you know how to deal with them
best. <i>Basically</i>, you have to assume one of the two common roles that</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">appointment setters</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">make: <b><i>an expert or a consultant?</i></b> But here is an interesting
part, which of these two roles will fit you? Understanding whether you are an
expert or a consultant can affect your marketing style. So, which is which?</span></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b><span style="color: #010101; font-family: Arial black, sans-serif; font-size: 11.5pt;">An expert will tell
you what to do, while a consultant asks what you might do</span></b> </span><span style="font-family: Verdana, sans-serif;"><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">– Some business
prospects do not like being told straight to their faces of what they should or
should not do. Consultants, on the other hand, may not be able to get much,
especially if the</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">B2B leads</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">prospects they are talking to are not exactly sure of what they
should be doing in the first place.</span><span style="color: #010101; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b><span style="color: #010101; font-family: Arial black, sans-serif; font-size: 11.5pt;">An expert starts a
trend, a consultant follows it</span></b> </span><span style="font-family: Verdana, sans-serif;"><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">– honestly, there is nothing wrong about being a
trend-setter. What makes it a problem is when it backfires on you, especially
if the trend you want to create actually messed up your</span><span style="color: #010101; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-size: 10pt;">lead generation</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">campaign. You might as well observe the trends and deal with
what you see.</span></span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b><span style="color: #010101; font-family: Arial black, sans-serif; font-size: 11.5pt;">Experts explain the
facts, consultants learn facts</span></b> </span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">– business prospects find it harder and harder
to analyze the facts and get things straight, so most of them would love to
have someone who could make things easier for them. Experts can do that. But
consultants are pretty good as well. They just spend more time studying the
market and getting the facts straight. Now that would take a lot of time, but
it is worth it.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b><span style="color: #010101; font-family: Arial black, sans-serif; font-size: 11.5pt;">Experts bring a lot of
things in, consultants do not bring much</span></b> </span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">– since experts are pretty much
knowledgeable of how the market works, it is only natural that you would be
telling them everything they should know about. In the case of consultants,
they would want to <a href="http://www.callboxinc.com/telemarketing/the-best-technique-in-sales-leads-telemarketing-start-a-conversation/"><i>know more about your business</i></a> first before they can give a
concrete answer. There are a lot of problems and issues that may not be seen by
experts that consultants might be able to point out. But still, it may work the
other way, depending on the business you have.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b><span style="color: #010101; font-family: Arial black, sans-serif; font-size: 11.5pt;">Experts talk,
consultants ask</span></b> </span><span style="font-family: Verdana, sans-serif;"><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">– knowledge is power, so to speak, and in a</span><span style="color: #010101; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">B2B telemarketing</span><span style="color: #010101; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">campaign, you need to know how your prospects prefer to be
talked into business with. Do they want to hear what you have in mind, or do
they prefer someone who listens to their concerns?</span><span style="color: #010101; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: #010101; font-family: Arial black, sans-serif; font-size: 11.5pt;">Think about it</span>. </span><span style="font-family: Verdana, sans-serif;"><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">This
might affect your decision on what exactly is the kind of</span><span style="color: #010101;"> </span><span style="color: #010101; font-size: 10pt;"><a href="http://www.callboxinc.com/marketing-tips/what-can-albert-einstein-teach-you-about-lead-generation/"><i>b2b lead generation specialist</i></a> you are going to be. You can bet that your approach
to</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">sales leads</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">prospects will be influenced by the way you deal with them.</span></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
</div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-17491918728167936932013-10-15T03:01:00.000-07:002013-10-15T03:01:37.710-07:005 Questions every B2B Lead Generation Company must mull over<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-cYkQ8ftCc6A/Ul0Lnb7P5nI/AAAAAAAAAOc/fczII7iBKdo/s1600/5+Questions+every+B2B+Lead+Generation+Company+must+mull+over.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-cYkQ8ftCc6A/Ul0Lnb7P5nI/AAAAAAAAAOc/fczII7iBKdo/s1600/5+Questions+every+B2B+Lead+Generation+Company+must+mull+over.jpg" /></a></div>
<div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-indent: 0mm;">
<span style="color: #010101; font-family: Calibri; font-size: 11pt; line-height: 1.428571em; text-indent: 0mm;"><br /></span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="color: #010101; font-size: 11pt; line-height: 1.428571em; text-indent: 0mm;"><span style="font-family: Verdana, sans-serif;">The luxury that a marketer may have if he’s in the <b>Business-to-Consumer (B2C)</b> industry is that he can just pour in the right ingredients into the mix and the product will practically cook itself. That is not to demean their efforts, which are for sure very intensive, but the fact that their audience is the general buying public makes it largely easier for them to perform marketing.</span></span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="color: #010101; font-family: Verdana, sans-serif; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">In</span> <a href="http://www.callboxinc.com/by-an-author/effective-b2b-lead-generation-can-ramp-up-actual-sales/"><span style="font-size: 11pt; line-height: 1.428571em;"><b style="line-height: 1.428571em;">Business-to-Business (B2B)</b></span> <span style="font-size: 11pt; line-height: 1.428571em;"><b style="line-height: 1.428571em;">lead generation</b></span></a><span style="font-size: 11pt; line-height: 1.428571em;">, however, buyers’ interests are not easily gained by preppy, bourgeois-eque publicity. The B2B audience is more or less “experts” in the field they are in, and they generally have the tendency to rationalize their purchases by learning about the product or service.</span></span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="font-family: Verdana, sans-serif; line-height: 1.428571em;"><span style="color: #010101; font-size: 11pt; line-height: 1.428571em;">That in turn makes it a little bit more complicated for B2B marketers to evaluate the well-being of their marketing campaigns. It’s more than just asking </span><span style="color: #444444;"><span style="font-size: 11pt; line-height: 1.428571em;">“</span><span style="font-size: 11pt; line-height: 1.428571em;"><i style="line-height: 1.428571em;">Are people buying our products</i></span> </span><span style="font-size: 11pt; line-height: 1.428571em;"><span style="color: #444444;">?”</span><i style="color: #010101;"> </i></span></span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 15px; line-height: 20.9375px;">but it entails a lot more concerns to consider:</span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="color: #010101; font-family: Verdana, sans-serif; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;"><b style="line-height: 1.428571em;"><span style="line-height: 1.428571em;">Does your target market know you?</span></b></span></span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="font-family: Verdana, sans-serif; line-height: 1.428571em;"><span style="color: #010101; font-size: 11pt; line-height: 1.428571em;">Oblivion is marketing hell, and the first thing you should shoot for is recognition. If you’re a company that sells, say, technology products and software, the least that you could ask for is for your audience to know you exist, considering the tight competition in the IT industry. That should be your basic requirement; ask yourself,</span><span style="color: #010101;"> </span><span style="color: #666666;"><span style="font-size: 11pt; line-height: 1.428571em;"><i style="line-height: 1.428571em;">have people heard about my company</i></span><span style="font-size: 11pt; line-height: 1.428571em;">?</span></span></span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="color: #010101; font-family: Verdana, sans-serif; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;"><b style="line-height: 1.428571em;"><span style="line-height: 1.428571em;">Are you getting good traffic?</span></b></span></span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="color: #010101; font-family: Verdana, sans-serif; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">The biggest chunk of your B2B lead generation efforts will most likely come from inbound traffic, and if you’re getting none of that, then you should be worried, and you might as well just take down your site.</span></span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="color: #010101; font-family: Verdana, sans-serif; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;"><b style="line-height: 1.428571em;"><span style="line-height: 1.428571em;">Do your visitors get converted?</span></b></span></span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="color: #010101; font-family: Verdana, sans-serif; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">It isn’t enough that people visit your blog almost every day to read your posts and see updates on events; they have to get converted to customers, or at least provide leads for future use. A lot of sites get an awful lot of traffic but end up not increasing sales anyway.</span></span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="color: #010101; font-family: Verdana, sans-serif; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;"><b style="line-height: 1.428571em;"><span style="line-height: 1.428571em;">Are you attracting the right people?</span></b></span></span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="color: #010101; font-family: Verdana, sans-serif; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">Even when people do sign up for newsletters or contact your sales team, what are the realistic odds that they will convert? For all you know, you could be driving the wrong people (or perhaps the right people but for the wrong reasons). Make necessary adjustments to point your aim at the people who are actually going to make business.</span></span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="color: #010101; font-family: Verdana, sans-serif; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;"><b style="line-height: 1.428571em;"><span style="line-height: 1.428571em;">Is your sales cycle functional?</span></b></span></span></div>
<div style="border: 0px; font-size: 14px; line-height: 16px; margin: 0mm 0mm 3.52mm; padding: 0px; text-align: justify; text-indent: 0mm;">
<span style="color: #010101; font-family: Verdana, sans-serif; line-height: 1.428571em;"><span style="font-size: 11pt; line-height: 1.428571em;">Your sales cycle (in partnership with your sales team) is the machine that takes in the heap of fish, takes out the bones, processes the meat, adds the sauce, and puts the finished product inside shiny aluminum cans. If it’s not working, then your leads would just remain as they are – just plain leads. </span></span></div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-33975583445817913592013-10-14T03:16:00.000-07:002013-10-14T03:16:21.343-07:00How To Prioritize B2B Lead Generation Tasks<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-cd4Rpsutx4s/UluxrNXKL3I/AAAAAAAAANc/gQBKGH8ywN8/s1600/How+To+Prioritize+B2B+Lead+Generation+Tasks.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-cd4Rpsutx4s/UluxrNXKL3I/AAAAAAAAANc/gQBKGH8ywN8/s1600/How+To+Prioritize+B2B+Lead+Generation+Tasks.jpg" /></a></div>
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span id="goog_280487125"></span><span id="goog_280487126"></span><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101; font-size: 10pt;">As a business owner or
manager, it is understandable if you want to generate the most number of</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">IT sales leads</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">for your company. The IT industry, while profitable, is also the
most competitive. A lot of IT companies rise and fall every day, and only the
strength of their products and the skills of their</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">B2B lead generation</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">team is what keeps the ones who survive afloat. And with all the
things that you have to deal with, you cannot just cover everything in a single
day. You need to learn how to prioritize. Otherwise, you would be stretching
yourself so thin you have to chance to recharge or recheck your bearings. Now
that would be more damaging to your IT business. So, how would you prioritize
your tasks?</span><span style="font-size: 10.5pt;"><o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.5pt; line-height: 17.15pt; text-indent: -0.25in;"><br /></span>
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.5pt; line-height: 17.15pt; text-indent: -0.25in;">1.<span style="font-size: 7pt; line-height: normal;">
</span></span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 17.15pt; text-indent: -0.25in;"><b>List down your tasks</b> –
the main reason why you end up so overwhelmed with your work is because you do
not know how many tasks you have to fulfill. Take stock of your work load. Only
then will you know which one would be the most important in</span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 12pt; line-height: 17.15pt; text-indent: -0.25in;"> </span><span style="font-family: Verdana, sans-serif; line-height: 17.15pt; text-indent: -0.25in;"><span style="color: #010101; font-size: 10pt;">B2B leads</span></span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 12pt; line-height: 17.15pt; text-indent: -0.25in;"> </span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 17.15pt; text-indent: -0.25in;">generation.</span><br />
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.5pt; line-height: 17.15pt; text-indent: -0.25in;"><br /></span>
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.5pt; line-height: 17.15pt; text-indent: -0.25in;">2.<span style="font-size: 7pt; line-height: normal;">
</span></span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 17.15pt; text-indent: -0.25in;"><b>Identify the most
draining tasks</b> – to be honest, the one activity that would really drain you
would be</span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 12pt; line-height: 17.15pt; text-indent: -0.25in;"> </span><span style="font-family: Verdana, sans-serif; line-height: 17.15pt; text-indent: -0.25in;"><span style="color: #010101; font-size: 10pt;"><i><b>appointment setting</b></i></span></span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 17.15pt; text-indent: -0.25in;">. I mean, this is a process that requires
constant monitoring and follow-up. You have to do that one right, before you
deal with the rest.</span><br />
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.5pt; line-height: 17.15pt; text-indent: -0.25in;"><br /></span>
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.5pt; line-height: 17.15pt; text-indent: -0.25in;">3.<span style="font-size: 7pt; line-height: normal;">
</span></span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 17.15pt; text-indent: -0.25in;"><b>Forget about the
perfect time</b> – honestly, there will never be a perfect time to decide on
things. You just have to deal with the challenges that get thrown your way. If
you need to </span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 17.15pt; text-indent: -0.25in;"><a href="http://telemarketing.callboxinc.com/the-power-within-it-telemarketing"><i>deal with your IT telemarketing campaign fast</i></a>, then you really have to deal with it. Delays by
waiting for the perfect time will not get you anything.</span><br />
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.5pt; line-height: 17.15pt; text-indent: -0.25in;"><br /></span>
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.5pt; line-height: 17.15pt; text-indent: -0.25in;">4.<span style="font-size: 7pt; line-height: normal;">
</span></span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 17.15pt; text-indent: -0.25in;"><b>Try not getting stuck
on the big picture</b> – sometimes, looking at the big picture makes you lose focus
on the small details. And to tell you the truth, it is the small details that
matter in your everyday operations. As a marketer, you should ensure that the
small details are properly attended to. The big picture would take care of
itself.</span><br />
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.5pt; line-height: 17.15pt; text-indent: -0.25in;"><br /></span>
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.5pt; line-height: 17.15pt; text-indent: -0.25in;">5.<span style="font-size: 10pt; line-height: normal;"> </span></span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 17.15pt; text-indent: -0.25in;"><b>Move on</b> – there are so
many tasks that you need to do in a single day that you just cannot afford to
linger on one that you have just taken care of. If you think of each of these
tasks as a sort of stages, one that will get you to your intended goals once
the day ends.</span><br />
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.5pt; line-height: 17.15pt; text-indent: -0.25in;"><br /></span>
<span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10.5pt; line-height: 17.15pt; text-indent: -0.25in;">6.<span style="font-size: 7pt; line-height: normal;">
</span></span><span style="color: #010101; font-family: Verdana, sans-serif; font-size: 10pt; line-height: 17.15pt; text-indent: -0.25in;"><b>Rinse and repeat</b> –
basically, you do the cycle all over again the next day. The thing about
marketing, and its accompanying tasks, is that the process never ends. You know
that there will be more tasks coming up on your plate, and it is up to managers
and entrepreneurs like you to put some system or process in place to help you
go about your work, every day.</span></div>
</div>
<br />
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><span style="color: #010101; font-size: 10pt;">That is how you
prioritize your tasks in</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">B2B lead generation</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">campaigns. Your IT business would be in a better spot with this.</span></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
</div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-10315814501672975902013-10-11T00:52:00.000-07:002013-10-11T01:06:25.123-07:00What To Do With A “No” During B2B Lead Generation<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-eUzHon6pL8o/UlefE3bI7OI/AAAAAAAAAMY/lil73XGfLs8/s1600/What+To+Do+With+A+%E2%80%9CNo%E2%80%9D+During+B2B+Lead+Generation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-eUzHon6pL8o/UlefE3bI7OI/AAAAAAAAAMY/lil73XGfLs8/s1600/What+To+Do+With+A+%E2%80%9CNo%E2%80%9D+During+B2B+Lead+Generation.jpg" /></a></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #010101; font-size: 10pt;">We have to admit that
facing rejections, directly or indirectly, can be troublesome for any</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">B2B lead generation</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">campaign. With the way the business world moves these days,
knowing how to compel business prospects to buy from you can be a bit of a
challenge. It takes a little convincing and persistence on your part to </span><span style="color: #010101; font-size: 10pt;"><a href="http://www.callboxinc.com/appointment-setting/3-ways-to-create-better-appointment-setting-conversations/"><i>turn these prospective sales leads into actual business deals</i></a><span id="goog_1816691555"></span>. And what if your prospects say no?
You have to trust your creativity and resourcefulness in this regards. I know,
this is not easy, but if you have a general idea on what to say, then you will
know how to proceed on this. </span></span><span style="color: #010101; font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 17.15pt;"><i><b>Take these as examples:</b></i></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 10.5pt;"><span style="font-family: Trebuchet MS, sans-serif;"> <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;"> 1.<span style="font-size: 10pt; line-height: normal;"> </span></span></b><span style="color: #010101; font-size: 10pt;"><b><i>“Send us some
information”</i> </b>– you should quickly comply when your prospect asks you that.
Additionally, ask him about what attracted his attention the most. There might
be something about your offer that caught his interest. Just do it in the most
natural method.</span><span style="color: #010101; font-size: 10.5pt;"><o:p></o:p></span></span></div>
</div>
<div style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;"> 2.<span style="font-size: 10pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-size: 10pt;"><b><i>“We have no ready
funds for that”</i> </b>– either this is just an excuse or they really could not afford
your offer’s price tag. When that happens, <a href="http://www.callboxinc.com/b2b-sales-lead-generation/how-to-change-your-lead-generation-game/">try changing tact.</a> See if, price no
longer a factor, they would still seal the deal with you. Maybe a little rearrangement
of payment terms will do the trick.</span><span style="color: #010101; font-size: 10.5pt;"><o:p></o:p></span></span></div>
</div>
<div style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;"> 3.<span style="font-size: 10pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-size: 10pt;"><b><i>“That is not my
priority at the moment”</i></b> – you may not be able to make a sale with them, but
they can give you useful business data for use at a later date. Ask them about
their current priorities. Sometimes, no</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">B2B leads</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">generated now can be turned into more</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">B2B leads</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">later.</span><span style="color: #010101; font-size: 10.5pt;"><o:p></o:p></span></span></div>
</div>
<div style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;"> 4.<span style="font-size: 10pt; line-height: normal;"> <i>
</i></span></span><!--[endif]--></b><span style="color: #010101; font-size: 10pt;"><b><i>“We already use
(competitor’s product)”</i> </b>– now, this is the case where you really are least
likely to make a sale, but at least you can ask them about their reasons for
choosing your competitor. Who knows what you might learn during your
conversation that can help you later on.</span><span style="color: #010101; font-size: 10.5pt;"><o:p></o:p></span></span></div>
</div>
<div style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;"> 5.<span style="font-size: 10pt; line-height: normal;">
</span></span><!--[endif]--></b><span style="color: #010101; font-size: 10pt;"><b><i>“It just costs too
much”</i></b> – do not feel too bad. Actually this is a sign that they are interested.
The only reason they are not signing up yet is the price tag. It may just be
simple too expensive or the features and benefits not enough to justify the
price. You have to ask so that your</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">telemarketing</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">team can adapt.</span></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;"> 6.<span style="font-size: 20pt; line-height: normal;"> </span></span></b><span style="color: #010101; font-size: 10pt;"><b><i>“Call me back in
(period of time)” </i></b>– do not worry, this might not be a ‘no’. In most cases, they
just simply do not have the time at the moment to deal with you. Just clarify
with them why they wish to postpone your meeting. This will give your</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">B2B appointment setting</span><span style="color: #010101; font-size: 12pt;"> </span><span style="color: #010101; font-size: 10pt;">team more time to prepare.</span><span style="color: #010101; font-size: 10.5pt;"><o:p></o:p></span></span></div>
</div>
<div style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Trebuchet MS, sans-serif;"><b><span style="color: #010101; font-size: 10.5pt;"> 7.<span style="font-size: 10pt; line-height: normal;"> </span></span></b><span style="color: #010101; font-size: 10pt;"><b><i>“Someone else makes
the buying decision”</i></b> – when you hear that, either the person you are talking to
is the gate keeper or a lower-level executive who does not have the final say.
Just earn their trust and cooperation, then. They might be able to help you
connect faster to the real decision-makers.</span><span style="color: #010101; font-size: 10.5pt;"><o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #010101; font-size: 10pt;"><br />
<!--[endif]--></span><span style="font-size: 10.5pt;"><o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<div style="text-align: left;">
<span style="color: #010101; font-size: 10pt;"><span style="font-family: Trebuchet MS, sans-serif;">It is not that bad, if
you think about it. Just follow these tips to</span><span style="font-family: Arial, Helvetica, sans-serif;"><i> <a href="http://the-telemarketing-services.blogspot.com/2013/09/six-steps-to-effective-b2b-lead.html">help turn the flow in your B2B lead generation campaign</a></i></span></span></div>
<div style="text-align: left;">
<br /></div>
</div>
<div style="text-align: left;">
<br /></div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-40272684630115073212013-10-02T21:47:00.000-07:002013-10-02T21:47:15.522-07:00No Tech Skills? That Is No Problem With Lead Generation<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-BelvOoa4cDc/Ukzas-Ctm2I/AAAAAAAAALo/1FS1yjQQ7nY/s1600/No+Tech+Skills+-+That+Is+No+Problem+With+Lead+Generation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-BelvOoa4cDc/Ukzas-Ctm2I/AAAAAAAAALo/1FS1yjQQ7nY/s1600/No+Tech+Skills+-+That+Is+No+Problem+With+Lead+Generation.jpg" /></a></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
The thing about B2B lead generation , especially if you are targeting the IT
industry, is that most marketers and entrepreneurs find it hard to actually
interact with B2B leads prospects that are found there. It basically
boils down to the lack of technical knowledge or skills that the other party
knows about. Despite this kind of handicap, this should not be taken as a
weakness for your <a href="http://www.callboxinc.com/appointment-setting/5-smart-appointment-setting-goals-for-your-next-campaign/">B2B appointment setting campaigns</a>. You see, there are ways for you to
prepare, to get some working knowledge about the businesses you want to
communicate with.<br />
<br />
<i><span style="color: #010101; font-family: Georgia, sans-serif; font-size: 11.5pt;">There are plenty of things that you can do, but the most
important ones can be found below: </span></i><br />
<br />
<span style="color: #010101; font-family: Arial Black, sans-serif; font-size: 11.5pt;"> First of all, understand
what really bothers the potential that you are in contact with.</span>
Sometimes, the
problem that needed to be solved may not actually something technical at all.
For example, if you are distribution and retail company wanting to sell the
latest customized mobile applications being offered by another firm, then all
they need from you is your sales and marketing knowledge. There is actually no
need for you to know anything technical about your business prospect. You just
have to offer them something they need (not to mention different) on the meeting
table. That is your strongest draw.<br />
<br />
<span style="color: #010101; font-family: Arial Black, sans-serif; font-size: 11.5pt;">Second, try talking to everyone, especially if you have a really <a href="http://smartbusinessmarketing.weebly.com/2/post/2012/07/7-pointers-on-turning-your-business-ideas-into-reality.html">good business idea</a> in mind.</span>
If you
just keep it to yourself, then you might miss out on a lot of opportunities.
There are a lot of people who can give you feedback and advice about your
ideas. Be it in how to properly perform a campaign on IT prospects, or in the things that
the IT market needs at the moment, you will only know that if you ask. Besides,
this could be very useful in opening up business networks that you can tap on
at a later time.<br />
<br />
<span style="color: #010101; font-family: Arial Black, sans-serif; font-size: 11.5pt;">Lastly, try <a href="http://it-salesleadsmarketing.com/appointment-setting/learning-styles-that-help-appointment-setters-best/">thinkingoutside the box</a>.</span>
Even if you are not that much of a technical person, it does
not mean that you cannot contribute on a different aspect of your business. You
might be the type of person that is pretty good at conceptualizing business or
marketing ideas, or you might be someone who is good at getting skilled people
on-board and helping you create some of the most popular business solutions
that you can offer. Yes, you may not be able to write programs or code
websites, but the other skills you have are equally important for the success
of your B2B lead generation campaign as well.<br />
<br />
By the way, while you
might find these tips very useful, you might be inclined to follow the practice
of some companies, and that is to outsource their sales operations to
professional More likely than not, these people are more
knowledgeable about the industries you wish to enter. As a business investment,
you might want to consider this option. You have nothing to lose if you give
this a try, just work with the right firms.</div>
</div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-42811525953515656912013-10-01T00:34:00.000-07:002013-10-01T00:34:31.620-07:00Problem-Solving Strategies In Effective Lead Generation<div class="MsoNormal" style="margin-bottom: 0in;">
<div class="MsoNormal" style="margin-bottom: 0in;">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-021N2j0bJVM/Ukpw0FwZRVI/AAAAAAAAAJo/NDbBv9uTD6Q/s1600/Problem-Solving+Strategies+In+Effective+Lead+Generation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-021N2j0bJVM/Ukpw0FwZRVI/AAAAAAAAAJo/NDbBv9uTD6Q/s1600/Problem-Solving+Strategies+In+Effective+Lead+Generation.jpg" /></a></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 17.15pt;">Customer complaints
will always be part of your business campaign, and it is up to marketers like
you to deal with them and keep them from getting out of hand. Otherwise, you
might have some difficulties in your future</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 17.15pt;"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 17.15pt;">B2B lead generation</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 17.15pt;"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 17.15pt;">campaigns. This is one thing that you have to do right, since
social media can be a real downer to your</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 17.15pt;"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 17.15pt;">B2B leads</span>campaign if your prospects check and see that your customers are
saying negative things about you. Now that would be a real<span style="line-height: 22.859375px;">wrecker</span><span style="line-height: 17.15pt;"> for your
marketers. This is an issue that you need to take care of. At least there are
only three things you need to consider before you go out solving a customer’s
problem.</span></div>
</div>
</div>
<br /><span style="color: #010101; font-family: "Arial","sans-serif";"></span>
<span style="color: #010101; font-family: "Arial","sans-serif";">
<!--[if !supportLineBreakNewLine]-->
<!--[endif]--></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt; line-height: 17.15pt;"><o:p></o:p></span>
<br />
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">First of all, <b><i>you need
to know just how big the return on your investments will be</i></b>. </span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">You see, it is all
right to <a href="http://www.callboxinc.com/social-media-2/pete-snyder-pioneer-of-social-media-marketing/">solve a customer’s problem</a>. Indeed, you have to solve it, how else
will you be able stay in business, then? The problem here is that some
customers are just so hard to please. Dealing with such people not only steals
a lot of your time, it also keeps you from your</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">appointment setting</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">tasks at hand. In cases like these, it is best to just solve it
to the best of your abilities – and leave it at that. It will not help you to
fret over it too much. If it is broken, fix it right. If it is still broken,
and fixing it will not get you anything good in return, then you might as well
leave it.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Second, <i><b>are your
people properly informed of the customer’s problem?</b></i> </span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">With <a href="http://ezinearticles.com/?Is-Multitasking-Bad-For-Lead-Generation?&id=7329408">multi-tasking</a> being
the norm in a lot of businesses, where a single employee might act both as</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">telemarketing</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">representative and secretary, then you need to make sure that
they are aware of what your customers expect from them and how you will address
that need. People need to know why they are being made to do things. Setting
expectations about their work will help them work better and provide meaning in
what they are doing. But you do have to inform them about it. This calls for
all your skills in communication to get your message across them.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Lastly, <i><b>you have to
make sure that you are ready for the consequence.</b></i></span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"> This is especially true if
you fail to solve the problem of your customers. If that failure is what
prospective</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">sales leads</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">ask you about, then you should have a reply at
the ready. Sometimes, explaining things can be a real pain, especially if that
failure is a sour point in your business operations, but brushing it aside will
not get you anywhere near your goals. <a href="http://www.callboxinc.com/lead-generation/when-not-to-solve-problems-during-lead-generation/">Be ready to defend your business, andyour products, in case that happens</a>. It is a necessary part of your overall
marketing process.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: 0in;">
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Trouble with customers
and</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">B2B leads</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">is normal. It is how you deal with that that
makes all the difference in your</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">lead generation</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">campaign.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
</div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com1tag:blogger.com,1999:blog-372618125570020883.post-80324866183947909082013-09-27T01:04:00.000-07:002013-09-27T01:08:47.634-07:00Improving Life, Even When Bogged With Lead Generation<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-ReIsp4gZyKk/UkU00b5uUWI/AAAAAAAAAJY/HqcI7wg20Gw/s1600/Improving+Life,+Even+When+Bogged+With+Lead+Generation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-ReIsp4gZyKk/UkU00b5uUWI/AAAAAAAAAJY/HqcI7wg20Gw/s1600/Improving+Life,+Even+When+Bogged+With+Lead+Generation.jpg" /></a></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><i><span style="color: #010101; font-family: Georgia, serif; font-size: 10pt;">Are you aware that</span><span style="color: #010101; font-family: Georgia, serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Georgia, serif; font-size: 10pt;">B2B lead generation</span><span style="color: #010101; font-family: Georgia, serif; font-size: 12pt;"> </span></i></b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><b><i>is one of the most
stressful jobs that a marketer could ever experience?</i></b> This is a reality that
many will have to deal with. Otherwise, they will not be able to do their jobs
at all. While it may be true that this can be a pain, the fact remains that
this is also a very profitable activity. If you can <a href="http://www.callboxinc.com/lead-generation-and-appointment-setting/generating-sales-leads/"><b>generate good</b></a></span><b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><a href="http://www.callboxinc.com/lead-generation-and-appointment-setting/generating-sales-leads/"> </a></span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><a href="http://www.callboxinc.com/lead-generation-and-appointment-setting/generating-sales-leads/">sales lead</a>s</span></b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">, then you can earn
a profit here. </span><span style="color: #010101; font-family: Georgia, serif; font-size: 10pt;">How you handle the stress and baggage that this job brings to
your life varies from person to person, but there are a few factors that are
the same. Therefore, these are fixed points that can be improved on. </span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="color: #010101; font-family: Georgia, serif; font-size: 10pt;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="color: #010101; font-family: Georgia, serif; font-size: 10pt;"><i><b>And what
are these pointers that you should know about?</b></i></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Georgia; mso-fareast-font-family: Georgia;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><b>Plan well</b> – this is an advice that we have all heard too often,
but rarely do we really follow. As marketers, we must be able to decide on what
<a href="http://the-sales-and-marketing-solutions.blogspot.com/2012/07/business-management-tips-it-all-begins.html"><b>business strategy</b></a> to employ before we start. It would be a virtual waste of
effort if we just do things without a proper goal in mind.</span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Georgia; mso-fareast-font-family: Georgia;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--></b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><b>Focus</b> – when you work, really dive into your work. Get ‘into the
zone’, so to speak. Not only will you be able to accomplish more of your work,
but you would also be able to ensure that your attention is focused on the
details.</span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Georgia; mso-fareast-font-family: Georgia;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span></b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><b>Have a break</b> – of course, after intensely working for about an
hour or so, you should learn to stop and take a break. In this way, you can
avoid getting burned-out too early in the day. It will also let you refocus on
your work later.</span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Georgia; mso-fareast-font-family: Georgia;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--></b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><b>Be neat</b> – as some say ‘a cluttered desk is a cluttered mind’.
While this may be true in some cases, the point here is for you to put
everything in your desk in order. This will help you keep tab on things, as
well as avoid cases of ‘misplacing’ anything, like notes from a</span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">telemarketing</span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">call.</span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Georgia; mso-fareast-font-family: Georgia;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><b>Do not seek perfection</b> – instead, <b>seek excellence in your work</b>.
You see, going for perfection is an activity that will never bring you any
rewards. Often, this is an unattainable, frustrating, and a neurotic activity.
Better aim for something that you can actually achieve, and that is excellence.</span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Georgia; mso-fareast-font-family: Georgia;">6.<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--></b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><b>Learn to say ‘No’</b> – you see, there is a limit to what a normal
flesh and blood can do. If you just keep on accepting workloads from your
bosses, or from your</span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">B2B leads</span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">prospects, soon enough, you would be overloaded with things you
have yet to do. You need to learn when to say ‘No’.</span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Georgia; mso-fareast-font-family: Georgia;">7.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span></b><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><b>Do not procrastinate </b>– this is common even for those in the</span><span style="color: #010101; font-family: Georgia, serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Georgia, serif; font-size: 10pt;">B2B appointment
setting</span><span style="color: #010101; font-family: Georgia, serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Georgia, serif; font-size: 10pt;">business. You need to do things now, not later, lest you miss
the chance to generate good</span><span style="color: #010101; font-family: Georgia, serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Georgia, serif; font-size: 10pt;">sales leads</span><span style="color: #010101; font-family: Georgia, serif; font-size: 12pt;"> </span><span style="color: #010101; font-family: Georgia, serif; font-size: 10pt;">in the end.</span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">This is for the
good of your</span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: Georgia, serif; font-size: 10pt;">B2B lead generation</span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Georgia","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">campaign. If you are in top form, you
will be able to perform better at the job.</span><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
</div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-82152617831209315132013-09-19T00:50:00.002-07:002013-09-19T00:55:33.057-07:00Dealing With Angry Telemarketing Prospects<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-pAKHNR7uOFg/UjqhHZMfzeI/AAAAAAAAAGM/NImit-kMntU/s1600/Dealing+With+Angry+Telemarketing+Prospects.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-pAKHNR7uOFg/UjqhHZMfzeI/AAAAAAAAAGM/NImit-kMntU/s1600/Dealing+With+Angry+Telemarketing+Prospects.jpg" /></a></div>
<div style="text-align: justify;">
<br />
When prospecting for potential B2B leads, looking over your old calling lists can be a good way to start your work. I mean, you already have a relationship with the people on the list, right? So why not give them a<b> <a href="http://www.callboxinc.com/what-is-telemarketing/">telemarketing</a></b> call and ask if they are interested in doing business with you again? More often than not, these prospects would say ‘yes’, but there are also cases where the prospect would not only say ‘no’ but would probably have a litany of complaints against you, your offers, or probably to your company in general. These are angry business prospects that, while they may not bring business in, are worth every effort to assuage their temper. For the sake of your business, you need to handle this right.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You see, you can think of angry customers as those who were disappointed by your company. It could be due to a lot of reasons, like poor service, non-delivery of goods, or even fraud. These are just some of the ways to really earn the ire of such former customers. While they may not rank high in our B2B lead generation campaigns, what they say in social networks can bring down our business. So you have to deal with them quickly every time you have such an encounter. Anyway, for those tense moments, it pays to remember these useful tips:</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
One, <i><b><span style="font-size: small;">do not take their criticisms personal</span>y</b></i>. They just wanted to get their resentments out of their chests. And in case that failure your company made is serious, then it is only natural that they would want to speak out to the first representative that calls them.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Second, <i><b>leave the anger out of the equation</b></i>. If you react to the negative outburst with an equally negative outburst, nothing positive will come out of it. Indeed, this will just end up escalating to higher levels of trouble for you and your company once this gets out of control, which will usually happen.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Third, <i><b>apologize once things have calmed down a bit</b></i>. Even if this is not your fault, you represent the company that caused the prospect grief in the past. Assure them that you are there to solve whatever problem they had with your service in the past. Usually, <b><a href="http://the-appointment-setting.blogspot.com/2013/09/conquer-your-fears-in-b2b-appointment.html">this would have mollified your prospects and make them more receptive to your B2B appointment setting efforts.</a></b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Lastly, <i><b>concentrate on solving the problem itself</b></i>. Take note, these prospects are unhappy because of some problem your business gave them. For that reason, you should ask them where things went wrong.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Yes, that would be an ugly process, but you need to know in order to iron your processes out in the future. At least you are getting more information.
You may not be able to make a sale at this point, but at least you are fixing your relationship with your previous prospects. Once you have gotten this fixed, it will be easier for your <b><a href="http://leadsgenerationmarketing.com/basic-questions-in-preparing-for-a-new-lead-generation-campaign">lead generation campaign</a></b> to do business with them again.
</div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-24358732686182651882013-09-16T20:32:00.003-07:002013-09-19T00:56:41.885-07:00What Do Your B2B Lead Generation Prospects Want To Hear?<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-A99T_12CMzw/UjexgkcCbRI/AAAAAAAAAFc/StRZJgSxa80/s1600/What+Do+Your+B2B+Lead+Generation+Prospects+Want+To+Hear.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-A99T_12CMzw/UjexgkcCbRI/AAAAAAAAAFc/StRZJgSxa80/s1600/What+Do+Your+B2B+Lead+Generation+Prospects+Want+To+Hear.jpg" /></a></div>
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">The </span><a href="http://www.callboxinc.com/lead-generation/proper-listening-skills-secrets-for-lead-generation/" target="_blank">secret to an effective B2B lead generation</a><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">campaign lies in your ability to give your prospective</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">B2B leads</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">what they want to hear. You know that it can be hard to keep
their attention focused on you, let alone compel them to actually take action
(based on your message), so if there is any way for you to achieve this goal,
you would take it. As for that challenge, you just have to tell them what they
wanted. Not that you are going to lie, mind you, but more along the lines of
being the source of convincing content. <i>Being honest is a big thing in
business, as you can see from the things you can say below:</i></span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10.5pt;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;"><b>You can talk about
their market position</b> – it does not have to immediately translate to narcissism
or anything, but a lot of businesses would want to know how they are faring in
the market these days. If you can help them determine where exactly they are in
industry ratings, then they would most certainly want to hear that. Bonus
points if you can give them the exact number for the job.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;"><b>You can be their
‘crystal ball’ of the future</b> – one of the <a href="http://www.callboxinc.com/social-media-2/4-signs-your-business-needs-to-socialize-and-fast/" target="_blank">biggest enemies of a business</a> is
uncertainty. The unknown is notorious for causing a lot of ruckus to many</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">B2B appointment setting</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">campaigns when it strikes. That is why a lot of companies would
be willing to spend just to reduce the number of unknown factors that they have
to deal with. And if you can provide that particular service, then it is all
good for you.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;"><b>You can be a
management practices expert </b>– with the evolution of businesses and the market,
one need to be aware of the latest practices and standards that will help make
him more competitive. If you can serve as the expert in best practices,
quality control, or even business laws, then you will be able to grab the
attention of interested</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">sales leads</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">prospects.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>You can act as their
researcher </b>– information is the name of the game, and the company that has in
their possessions the latest market data and business trends are the ones most
likely to generate the</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">B2B leads</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">that you are looking for. If you can become their provider of
necessary business data, for example, because you conduct</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">B2B telemarketing</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">surveys, then you will be able to have a deal with them.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<div style="text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 29.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: Arial;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="color: #010101; font-family: Arial, sans-serif; font-size: 10pt;"><b>You can <a href="http://www.callboxinc.com/callbox-delivers-intelligent-solutions-to-speed-up-market-access/" target="_blank">offercustomized business solutions</a> with them</b> – remember, not all companies are the
same. In one way or another, they may have needs and concerns that go beyond
what a pre-fabricated solutions system can provide. Customization is the key
here, and if you can provide that, then you have their business.</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 17.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">As I have mentioned
earlier, <b>being honest plays an important role in the success of your</b></span><b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">B2B lead generation</span><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="color: #010101; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><b>campaign.</b> Tell them upfront what you can do or cannot do for
them. While this might be too blunt, your prospects will understand. They need
real solutions, not pretty band-aids.</span><span style="font-family: Helvetica, sans-serif; font-size: 10.5pt;"><o:p></o:p></span></div>
Judy Carollhttp://www.blogger.com/profile/09646569169460043403noreply@blogger.com1tag:blogger.com,1999:blog-372618125570020883.post-15417169439465712972013-05-10T07:00:00.000-07:002013-05-10T07:00:06.353-07:00 How To Find And Choose The Best B2B Lead Generation Company<div class="separator" style="clear: both; text-align: right;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjceKLJuyG3Le9G205wtNjB2rrOFpkVp-GKxXYX7Rk0R3vFmKBVlFVUSHzBAeMlpudJ__hzVxyawcB3dFKnWRaeVW1rYEIzJ1wz-oZ7ejXg4kU4iTtELZrbCkB74pXgbPJJXVy3jDkKxMI/s1600/How+To+Find+And+Choose+The+Best+B2B+Lead+Generation+Company.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjceKLJuyG3Le9G205wtNjB2rrOFpkVp-GKxXYX7Rk0R3vFmKBVlFVUSHzBAeMlpudJ__hzVxyawcB3dFKnWRaeVW1rYEIzJ1wz-oZ7ejXg4kU4iTtELZrbCkB74pXgbPJJXVy3jDkKxMI/s320/How+To+Find+And+Choose+The+Best+B2B+Lead+Generation+Company.jpg" width="320" /></a></div>
A lot of businesses are struggling these days and not because of stiff competition. Whether they like it or not, there will always be other companies that will also jump into their bandwagon and then sell and promote the same type of products and/or offering the same kind of services. So, where is the<b> <a href="http://www.business2community.com/marketing/7-common-mistakes-to-avoid-in-your-marketing-campaigns-0457693" target="_blank">blunder in marketing and sales</a></b>? It’s in poor lead generation campaign or none at all. The sad fact is, there are some companies that has a pool of highly-trained sales personnel but their lead generation experts are not experts at all. Then, there are some companies that don’t have anyone doing their own lead generation campaign.
However, the reasons for few companies not to have their own lead generation campaign that can effectively generate warm marketing leads and/or sales leads is they actually don’t have somebody or a group of people who can be good at telemarketing services, email marketing, social media marketing, snail mail marketing, providing targeted call lists, database cleansing, database verification and even SEO or search engine optimization, that is, if that company has its own website. What they do not know is that they can actually outsource these kinds of professionals like these professional appointment setters from a b2b lead generation company.
<br />
<br />
<i>Related Content : <a href="http://www.business2community.com/sales-management/the-role-of-call-center-services-to-your-business-success-0477837%20" target="_blank">The Role of Call Center Services to Your Business Success</a></i><br />
<br />
These b2b lead generation marketing services companies has the most complete facilities that can help them do the most efficient and reliable b2b lead generation marketing campaign and they have a battery of highly-trained individuals who can do telemarketing services and other strategies in sales lead generation that were mentioned above in behalf of the company that hired them.
<br />
<br />
What these telemarketing services specialists do is they work day in and day out in generating qualified leads. These qualified sales leads are potential customers who have shown interest in what is being offered either through the telephone or through the website of the company that they have come across and have sifted through its internet pages. These professional appointment setters are not only good in scheduling face-to-face appointments between their client company and the client of the former but they are also good in identifying the customers that have the need for such specific product and/or service that is being offered. They have the capacity to know who have registered on the website of the hiring company and have actually downloaded a free report or they can identify someone who has opened an email coming from the company offering these products and/or services through these telemarketers or appointment setting agents. A person is also a potential and prospective customer if he or a company has returned a reply cared requesting the call of a salesperson from that company is already considered as a good and quality business lead.
<br />
<br />
Once a person who is representing a company has shown interest in what is being offered, the telemarketer will then set an appointment for the sales team and the decision maker so that they can talk personally about what is being offered and how it can help the company that the decision maker is representing catapult their own business endeavors.
<br />
<br />
This is how a b2b lead generation company can help any company that is offering products and services and with the help of these <a href="http://sales-lead-generation-services-review.toptenreviews.com/" target="_blank"><b>b2b telemarketing lead generation companies</b></a>, they can also save time and valuable money in going around trying to find new customers or trying to come up with a system so that their present customers will stick to them through thick and thin.
Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-80249238031920208462013-03-21T01:06:00.002-07:002013-03-21T01:21:36.626-07:00 How To Make Telecommuting Work In Generating Sales Leads<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJjaHvW9Eed05TP-A0fGIG1BKffNLVkhKOiIVX5VUSYEy9OIAiZnX0BCBRHV0EYu6apF1W88gVLqQafXcjFlWxoGskcxCtQydq7SAfQhqI0mh40y8aL0GYnj4xSpWrMUjtwLGH_aAOSCw/s1600/How+To+Make+Telecommuting+Work+In+Generating+Sales+Leads.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJjaHvW9Eed05TP-A0fGIG1BKffNLVkhKOiIVX5VUSYEy9OIAiZnX0BCBRHV0EYu6apF1W88gVLqQafXcjFlWxoGskcxCtQydq7SAfQhqI0mh40y8aL0GYnj4xSpWrMUjtwLGH_aAOSCw/s320/How+To+Make+Telecommuting+Work+In+Generating+Sales+Leads.jpg" /></a>After that announcement of Yahoo! CEO <a href="http://business.financialpost.com/2013/03/15/yahoo-work-from-home-ban/" target="_blank"><b><span style="color: #76a5af;">Marissa Mayer</span></b></a><span id="goog_964669042"></span><span id="goog_964669043"></span><a href="http://www.blogger.com/"></a>, telling all its employees that telecommuting is no longer allowed in the company, there has been a flurry of discussion about its merits and demerits in various avenues. For weeks, that seems to be the only topic with value. Of course, such news can have some ramifications on other business processes, like in lead generation. While there are valid reasons why <a href="http://www.callboxinc.com/blog/productivity/why-is-telecommuting-bad-for-lead-generation/" target="_blank"><b><span style="color: #76a5af;">telecommuting is bad for </span></b><span style="color: #76a5af;"><b>generating B2B leads</b></span></a>, a properly arranged telecommuting team can be even more profitable. There are plenty of factors that you need to consider here, but the most important one is this: the business owner himself.<br />
<br />
For any major business strategy to succeed, the business owner will have to bear a big responsibility for it. The company culture, the business practices, as well as the people hired, all these will fall squarely in the lap of the business owner. Appointment setting, especially those employing telemarketing methods, can work well via telecommuting if you know how to manage it. As the business owner, you have to believe that this will work. Having doubts in your mind can be very damaging to your confidence, keeping you from fully exploring the potentials of telecommuting for your business. You should have more confidence in yourself and in your business processes. That is crucial in terms of getting more sales leads.<br />
<br />
Of course, telecommuting aside, you can also employ <a href="http://www.callboxinc.com/" target="_blank"><b><span style="color: #45818e;">outsourced lead generation companies</span></b></a>. These firms are a good bet if you want to reduce the costs of generating B2B leads.Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-4974639440957079222013-01-02T17:19:00.001-08:002013-01-02T17:19:13.377-08:00 The Importance of Visual Presentations In B2B MarketingThe mainstream business format has always been plain and simple, or formal to be specific. There is nothing really artful about business, everything has to be lucid. However, we cannot deny the fact that we are living in a visual world. Everything in this world is seemed to be perceptible. People would rather look through the pictures, or analyze charts and tables, than reading the descriptions that follow. Relatively, technological advancemement mobile devices also paved the way for people to entirely rely on images when acquiring information. Thus, making social networks that focus on more visual content become more popular in the online community. Certainly, Pinterest and Instagram are taking the lead in today’s social media trend.
<br />
<br />
According to a study conducted by <a class="g-profile" href="http://plus.google.com/109428304995042879836" target="_blank">+Experian</a> Marketing Service during the period of July 2011 to July 2012, social networks such as Pinterest and Instagram have grown in terms of share of visits to all sites in Asian countries. Based on their findings, the popularity of Instagram has risen to 8,121% in Singapore, and 132% in Hong Kong over the said timeframe.<br />
<br />
Pinterest meanwhile has also stepped up in the popularity ranks, especially in Hong Kong, where its share of use increased by 2,373%. It also gained a 623% increase of popularity in Singapore.
<br />
<br />
This is now where the importance of images in <b><a href="http://www.callboxinc.com/">B2B marketing</a></b> enters the picture. So how exactly do pictures fulfill a significant role in this process?
<br />
<br />
<b>More than just a bulk of words</b> - the adage still applies, “a picture paints a thousand words.” Truly, a single image can help send a message. Of course, words and figures are still important, but integrating pictures and images will surely stimulate your costumers and will eventually initiate necessary actions.
<br />
<br />
<b>Wordy is boring</b> - research says that retention of information in our brain is lessened when visual presentations are absent. Therefore, to ensure that your target customers will notice and remember your products and its information, you might as well want to add pictures on your blogs and articles.
<br />
<br />
<b>Reliability and Authenticity</b> - people will more likely to believe in your products if they are able to see its physical features even in pictures only.
<br />
<br />
Just because it’s B2B marketing, doesn’t mean you no longer have to stir-up its creative side. Creative multimedia is still a must in the latter. After all, we are all living in an image-filled era.
Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-372618125570020883.post-49774517046611341012012-11-21T19:06:00.000-08:002012-11-21T19:06:46.917-08:00 Is Inside Sales An Art Or Science?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS2IvFMV_xaYyXY3-K58XADJjpLZaDPWCsDqnFCAdnGA_geHRKq2k75lrtq-DWddqIQZ8m-ftVB3x6yIx_AZ6V9F8LtygliZ-6NoM7XHR5hUsa_XPTRFlrCeAzf9VpIqBxYFAaiyGL0nY/s1600/inside+sales.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS2IvFMV_xaYyXY3-K58XADJjpLZaDPWCsDqnFCAdnGA_geHRKq2k75lrtq-DWddqIQZ8m-ftVB3x6yIx_AZ6V9F8LtygliZ-6NoM7XHR5hUsa_XPTRFlrCeAzf9VpIqBxYFAaiyGL0nY/s320/inside+sales.jpg" width="320" /></a></div>
For a lot of marketers, defining whether inside sales is an art or science can be a very contentious topic. A good number of them would say that <a href="http://www.callboxinc.com/services/appointment-setting-lead-generation.html"><b>generating sales leads</b></a> is an art, where only those who are in tune with the market energies and flow would be able to make a sale. On the other hand, there are also those who say that such appointment setting work is a science, with rules and tools that can be used to generate the B2B leads that your business will need. In other words, this is the type of work that anyone can do. But really, which is which?
<br />
<i><br /></i>
<i><b>Frankly speaking, inside sales is an amalgamation of the two.</b></i> Let us use <a href="http://www.callboxinc.com/telemarketing-services"><b>telemarketing</b></a> as the medium, for example. It takes some communication skills to get in touch with your business prospects, grab their attention, and turn them into qualified sales leads. This is something that requires sensitivity to what the prospects say. At the same time, the data you collect during the call are then collected, analyzed, and a conclusion derived from the results. This time, the task requires a calculated approach.
<br />
<br />
As you can see from the example, it is clear that <i><b>inside selling is both an art and science</b></i>. Take one away and you will not get anywhere. It is the harmonizing the two exclusive parts that can spell the success or failure of your marketing campaign.
<br />
<br />
All that remains is you and your ability to put them together.
Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com