Tuesday, February 9, 2010
Sales and Marketing 101
Sales and Marketing, the activities involved in selling and promoting an organization's goods and/or services. It could be traditional (e.g. posters) or modern (e.g. using internet) type.
A sale is the pinnacle activity involved in selling products or services in return for money or other compensation. Sales can be made through: Direct sales (involving person to person contact), Pro forma sales, Agency-based (e.g. Sales agents, Sales outsourcing, Transaction sales, Consultative sales, etc.), Traveling salesman, Door-to-door, Request for proposal, Business-to-business, Electronic (Web or Electronic Data Interchange), Indirect, human-mediated but with indirect contact (Mail order), and Sales Methods (such as: Selling technique, SPIN Selling, Consultative selling, etc.).
Marketing (or advertising) is the process by which companies advertise products or services to potential customers. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. In addition, according to American Marketing Association, marketing is defined as he activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. For Chartered Institute of Marketing, it is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
Nowadays, Sales and Marketing plays a vital or major role in every business what ever type of industry it is, and benefited them to grow or increase their profits and stay their branding or name on the market. Without sales and marketing awareness in business is a waste in investment-time, money, and effort.
Most firm outsource their business sales and marketing to other firm not only to lessen their cost but also to help them and build relationship-networking, branding, and partnership. There are lots of sales and marketing outsourcing firm who are specialized and capable in doing so, but choosing the right one is crucial-be wise, research or background investigate.
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