Tuesday, September 25, 2012

Turn Your Facebook Viewers Into Your Customers

If we are talking about market penetration, we can say that Facebook is at the forefront of it. After all, you can be sure that billions of people around the world have an account in this social media giant. This does sound like fertile grounds for marketers to tap for their lead generation and appointment setting work. It can be tantalizing to see all those sales leads ripe for the picking. That is, of course, if you know how to pick them. Converting Facebook visitors into B2B leads or paying customers is a challenge for many firms. So where will you start?

  1. Create content that can be shared – Facebook fans is all about sharing, be it news or photos. As a business trying to get some market traction, creating posts and news that can be shared increases its presence in the social media world. 
  2. Turn fans into sales leads – once you have engaged viewers and turned them into fans, you can then proceed to have them click on a link going to your business page, or sign up to an opt-in. You can then send them an email or have a telemarketing team call them. 
  3. Introduce sales opportunities through your communication mediums – emails and telemarketers play an important part here, since this is where the ‘sales’ part of your lead generation campaign comes in. So you have to work with the best people in the business.

Follow these steps and your business will be able to cash in on the market reach of Facebook. This is a great avenue for you in generating sales leads.

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