Monday, October 14, 2013

How To Prioritize B2B Lead Generation Tasks

As a business owner or manager, it is understandable if you want to generate the most number of IT sales leads for your company. The IT industry, while profitable, is also the most competitive. A lot of IT companies rise and fall every day, and only the strength of their products and the skills of their B2B lead generation team is what keeps the ones who survive afloat. And with all the things that you have to deal with, you cannot just cover everything in a single day. You need to learn how to prioritize. Otherwise, you would be stretching yourself so thin you have to chance to recharge or recheck your bearings. Now that would be more damaging to your IT business. So, how would you prioritize your tasks?

1.    List down your tasks – the main reason why you end up so overwhelmed with your work is because you do not know how many tasks you have to fulfill. Take stock of your work load. Only then will you know which one would be the most important in B2B leads generation.

2.    Identify the most draining tasks – to be honest, the one activity that would really drain you would be appointment setting. I mean, this is a process that requires constant monitoring and follow-up. You have to do that one right, before you deal with the rest.

3.    Forget about the perfect time – honestly, there will never be a perfect time to decide on things. You just have to deal with the challenges that get thrown your way. If you need to deal with your IT telemarketing campaign fast, then you really have to deal with it. Delays by waiting for the perfect time will not get you anything.

4.    Try not getting stuck on the big picture – sometimes, looking at the big picture makes you lose focus on the small details. And to tell you the truth, it is the small details that matter in your everyday operations. As a marketer, you should ensure that the small details are properly attended to. The big picture would take care of itself.

5.   Move on – there are so many tasks that you need to do in a single day that you just cannot afford to linger on one that you have just taken care of. If you think of each of these tasks as a sort of stages, one that will get you to your intended goals once the day ends.

6.    Rinse and repeat – basically, you do the cycle all over again the next day. The thing about marketing, and its accompanying tasks, is that the process never ends. You know that there will be more tasks coming up on your plate, and it is up to managers and entrepreneurs like you to put some system or process in place to help you go about your work, every day.

That is how you prioritize your tasks in B2B lead generation campaigns. Your IT business would be in a better spot with this.

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