Loyalty – the one
quality that many business owners and managers want to develop in their
employees. This is also the quality that compels marketers to stick to their
bosses through difficult times, convincing them to look for viable answer to
many B2B telemarketing concerns. Well, you have to admit that generating qualified sales leads through this medium could be a pain. And not
many people will stay working for you, what with all the pressure and
challenges that they will have to face here. It is your job, as the leader, to
inspire loyalty in your people. Mind you, doing that is no walk in the park,
but if you know what to do exactly, then you will be on your way to a
productive appointment setting campaign.
Let as look at the
following, for starters:
1. Be honest – nothing can be more inspiring than
being honest with your people. I know, this may sound cliché, but you have to
admit that leaders who can remove ambiguities and promote accuracy and openness in the office are the ones who are most likely to succeed in fostering respect
and loyalty from their employees. So try to keep that in mind as well
2. Stick to the job description – when you hired
someone, you hired them specifically for the job you have in mind. Making them
do things that go beyond their job description not only results in poor results
(if that employee lacks the proper skill for the new job) but also resentment
from your employees. Think of what would happen if you put your researchers in
a big-time telemarketing job. They would not like that.
3. Get real – basically, you remove the barriers
that keep people from interacting and working together. You know you have
something good if people collaborate and contribute towards a better lead generation process. I mean, you
can only get that if all the inputs from other members of your company share
their thoughts to the one making the marketing plans. Some might even get the
courage to go straight to you and share their marketing ideas.
4. Show fairness and openness to everyone –
simply put, you want to be transparent, whether it is about that needed to be
done or the problems that your company is experiencing. You have to show them
that you are someone who appreciates good work and is not reserved with the
praise, or critical analysis and advice in case things go wrong.
5. Do not tell them, show them – action speaks
louder than words, so to speak. That is how you teach employees how things are
done in the office, and in the way you prefer. Sure, you can let them do things
their way, but you have to make sure that everyone is heading to the direction
you desire.
Having loyal employees
is very important in your B2B telemarketing campaign. Try following these tips and you will be able to keep
your employees working for you. This is a good investment.
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